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We understand that you have a deep personal attachment to your preferred brands of beer and liquor. That's totally fine, and we're not trying to take that away from you. If you want to save some money though, try substituting that bottle of imported beer for one of the beers on tap every once and a while. The extra dollar or two might not seem like a big deal at the time, but over the course of a year your brand loyalty might carry a heftier premium than you imagined.