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In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.Seth Godin talks about the idea that we must be willing to fail in order to succeed.Seth Godin is a bestselling author, world renowned speaker, one of the world's most popular bloggers, entrepreneur and agent of change. His latest book, 'Poke The Box', is a call to action about the initiative you're taking - in your job or in your life.