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Consumer lifestyle choices. Impact of culture and attitudes -- world view based on language, culture, nationality, age, ethnic group, niche market. Mood, emotions, passion will drive future -- whether investment in nuclear energy, reactions to wind farms. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet, with innovations that will provide answers to global warming if rolled out on a large enough scale. Impact of technologies already available in energy industry, water conservation, carbon reduction, recycling, power transmission over long distances, alternative power generation, buildings management. Conference keynote speaker and Futurist Patrick Dixon -- author of SustainAgility book, lecture for Suez Environmental global leadership team.