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Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology.

40 years later, and it’s still the most powerful (digital) communication tool on earth.

My reclusive pal Ben Settle jumps on the show today to talk email marketing.

While the seven-step “snowball effect” he lays out can be applied to almost any aspect of profitable content marketing, we bring it all back to the loyal, always-willing, unbeatable and unstoppable … email.

Also, Ben explains why he thinks Facebook is stealing the, well, you-know-whats of men everywhere …

In this episode Ben Settle and I discuss:

Dan Kennedy’s depression-proof secret of survivalThe quickest way to build a responsive email listWhy email writing is like jazz compositionHow email unsubscribes actually build your listWhy “intentional” social networking might save your businessWeird email marketing, Settle style

Hit the flash player below to listen now:

Other listening options:

Click here to download the mp3 | 30.7 MB | 25:29Click here to subscribe via iTunesClick here for the RSS feed (non iTunes)Click here for the show archive

The Show Notes:

Internet Marketing for Smart People Course (free)Ben SettleEmail Marketing 1017 Mistakes that Lead to Guest Post Failure10 Proven Steps to Snag a Guest Post on an A-List BlogWe left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. Get him on Twitter or Google+.



Further ReadingWarning: If You’re Not a Privacy Nut, You’re Losing SalesStalled Out with Your Online Marketing? This May Be All You Need to Move ForwardHow Creating an Imaginary Friend Can Make You a Better Writer