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Copyblogger Media is a company that was built on two blog posts per week.

In the early days it was just Brian, and those two posts. Week in and week out.

A lot has happened since then, but the basic structure of how this business is marketed remains.

The writer runs this show.

The writer should run yours too.

I asked Sonia Simone to come around and tell us how she approaches the three basic types of articles we use to build and grow Copyblogger Media.

You can use this same structure for almost any online marketing you do.

It ain’t easy, but you might be surprised at just how simple it really is …

In this episode Sonia Simone and I discuss:

Why you shouldn’t “monetize” your blogHow to write the 3 types of blog posts that build a businessThe foundation of Copyblogger Media’s marketing planHow the legendary “AIDA” formula will change your writing lifeWhat teaching can do for your bottom lineWhy direct response copywriting is still crucial

Hit the flash player below to listen now:

Other listening options:

Click here to download the mp3 | 38.8 MB | 26:54Click here to subscribe via iTunesClick here for the RSS feed (non iTunes)Click here for the show archive

The Show Notes:

Free Internet Marketing for Smart People CourseThe AIDA Formula for BloggingCopywriting 101Premise WordPress Landing Page Software5 Dumb Mistakes that Crush Copy (and How to Fix Them)We left the building with Girl Talk …

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.



Further Reading7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know67 Elegant, Effective and FREE Website Graphics for Serious Online Publishers8 More Habits of Highly Effective Bloggers