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Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?

Or, is this whole content marketing thing just a massive waste of energy?

You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.

Also, Sonia gets another new executive title based on her expertise in email marketing.

In this episode Brian, Sonia and I discuss:

What good content marketing actually doesThe one thing you must possess to sell anything at allWhat Proctor & Gamble and soap operas have to do with content marketingHow to make selling WAY easierThe cornerstone of content marketing that worksBrian’s 85/15 rule of marketing and sellingThe indispensable power tool of email marketing

Hit the flash player below to listen now:

Other listening options:

Click here to download the mp3 | 36.3 MB | 25:08Click here to subscribe via iTunesClick here for the RSS feed (non iTunes)Click here for the show archive

The Show Notes:

Internet Marketing for Smart People 20-Part Course (free)Content Marketing 101Content Marketing Sucks & Other Marketing MythsCup of Joe: Content Marketing Is B#$*!t!Meet the Lazy Marketer’s Best Friend: The Email AutoresponderWill it Blend?The Force: Volkswagen CommercialProcter & Gamble History

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.



Further ReadingAre You Weird Enough to Succeed at Online Marketing?What Works With SEO Right Now and Why No One Does What You WantAre You Flushing Your Marketing Down the Social Media Toilet?