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The man.

The myth.

The legend.

All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin.

A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he switched to blogging over a decade ago.

But perhaps the most striking changes have rolled over the book publishing industry — an inevitability Seth foresaw even as he cranked out one best seller after another.

Today, you’ll hear about all of that, and much more.

In this episode Seth Godin and I discuss:

How Seth writes (kinda, well, you’ll see…)Why Seth’s blogging style is totally irrelevant to your blogging successIs the traditional business book still relevant?Are rich, interactive eBooks better than text-only eBooks?Why The Domino Project is only publishing short manifestosSeth’s simple advice for writers struggling to shipWhy now is the time to do something that matters

Hit the flash player below to listen now:

Other listening options:

Click here to download the mp3 | 30.8 MB | 25:38Click here to subscribe via iTunesClick here for the RSS feed (non iTunes)Click here for the show archive

The Show Notes:

This eBook isn’t FreeSeth Godin’s BlogThe Domino ProjectSquidooTom PetersSnow Crash by Neal StephensonOur Choice by Al GoreHow to Play BassAnd a big thanks to Girl Talk…

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Google+.

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CommentsI've been looking forward to this since you let it slip a ... by Joe ThoronRight on, Paul! by Joe ThoronPretty amazing stuff. This is why Seth will continue to lead ... by MoneyforCollegeProSeth is a great marketer. He really got the ball pinned when he ... by Michael ChibuzorVery insightful podcast. Thanks for sharing. by TinaPlus 2 more...

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