Today Cranky Middle Manager Wayne Turmel talks to Penny Power, co-founder of Ecademy and an expert in the world of social media and online networking. Why do managers who aren’t looking for jobs need to expand their network?? Also we look at Abraham’s go-to guy and
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quote Augustine of Hippo. This show just smacks of class doesn’t it?
One of my favorite people, Penny Power joins us today. If you don’t listen to me, at least listen to her. Her book Know Me, Like Me Follow Me is not a guide for stalkers, but one of the best books on social media for beginners out there.
Show Notes
0:00 Welcome to the show. Pull up a seat and gird your loins. We dedicate this show on networking and social media to Elizier of Damascus.
2:36 Let’s all get connected. If you’d like to connect to me, and by extension each other, you can find me on Twitter
Ecademy or LinkedIn.
4:13 The quote of the week is from Augustine of Hippo. Try to imagine what his Facebook page would look like…. anyway…….
4:55 Welcome Penny Power to the show. Before you roll your eyes and think “Oh no, not Social Networking again” be glad it’s not leadership. Okay? Up until recently she was one of my “invisible friends”. She and her husband Thomas co-founded Ecademy. She talks about how that developed and how it’s different from LinkedIn.
7:30 Why should gainfully employed managers with limited time pay attention to their online networks? Connectedness is becoming more and more important to our careers and daily lives. I question whether “stuff happens” when your network is big enough but let’s let her go….
11:46 Even if you can get by without an online social network, the kids coming up and looking for your job ARE connected,and that’s an oncoming train. Customer Service, in particular, is going to be impacted. This is not a fad, gang.
15:44 What are some do’s and don’ts of building an online brand? The big thing is to remember it’s social. Taking and broadcasting is not true engagement. Win-win is the focus and you never know when it’s going to pay off or how. But what does she mean by “Know me, like me follow me?”. The biggest “don’t” is trying to control the conversation.
22:22 The younger generation (that makes me sound so old!) understands this so much better than many of us who’ve been around for a while. Who are you? Who connects to you and why? People bring their networks to work. We have to get comfortable forming real relationships online because that’s how many of us are forced to manage now.
27:00 How are people supposed to get comfortable with tools if their employers don’t encourage them to learn and get training on them? (If you go to www.greatwebmeetings.com I’d be happy to talk to you about that). Why are some people able to say things online that they could never say face to face?
31:00 Does the online world have a culture that transcends nationality??? Penny waxes poetic about this. Are you a friend?? Should someone know you?
Penny’s Resources
Thomas Power
Louis Gray
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