SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site.
In a related announcement this week,
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YouTube said it would start an experiment with pre-roll ads, providing users with the option to not see the ads.
The quality and format of the YouTube player has been an issue for advertisers who want to present high quality advertising on YouTube.
At last month's Beet.TV Online Video Roundtable at MSBNC.com, top advertising agency executives complained bitterly about the quality of video on sites like YouTube.
With these announcements, YouTube and Madison Avenue have lined up a little bit closer.
Yesterday at the NewTeeVee Live conference, we caught up with Hunter Walk, YouTube's director of product development. He spoke about the new format, the experiment in pre-roll ads and YouTube's open API.
With Google before the acquisition, he give an overview of YouTube and its growth as part of Google.
Andy Plesser, Executive Producer
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