With all the social media tools available today, we tend to forget the old-fashion mail-out approach. But, targeted and powerful content can be a great attention-getter, so please don’t discount the power of a well written newsletter. Katie and Esther offer newsletter best
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practices and tips for better communication. Links of the Week include: PhotoJoJo.com, a website community for photogs and shutterbugs (PhotoJoJo also produces fab newsletters); and TrendWatching.com, the “independent and opinionated” website of a consumer trends firm that, coincidentally, publishes an online newsletter that will become your newest MUST-read! (“Prepare for the inspiration!”)
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