AEG and Action 3D are betting on music lovers that will want to catch their favorite performers in a movie theater -- on the screen, that is. According to Variety, the two companies have already been getting footage from different festivals for their limited-run, 3D-only concert
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movies, which will be offered in a similar manner as U2 3D. The first series of movies will be footage of concerts from Dave Matthews (yay?), Relentless7, Ben Harper, and Gogol Bordello. The only group that sounds like it would wow music fans in 3D is Gogol Bordello, a gypsy punk band known for their outrageous live shows and songs like "Start Wearing Purple."
However, AEG is also behind the recent release of Michael Jackson's film This is It, along with Sony, which has made $186 million worldwide so far. While concert movies with built-in audiences like the Hannah Montana/Miley Cyrus: The Best of Both Worlds have been similarly successful, I'm not convinced that semi-random concert series will really put bottoms in seats. And for all you Phishheads, AEG has apparently already "filmed several 3D live sets of Phish from Festival 8 in Indio, Calif., in late October. According to [John Rubey, president of Network Live, a division of AEG Live], the company plans to roll out 'best of' edition from Lollapalooza and Austin City Limits as followups to the Matthews feature in 2010." So get your Birks and tie-dye ready to jam out, man!
I think it's a cool idea to offer people the chance to see their favorite bands up close and personal if they can't see them live, but there isn't anything to rival the actual live experience. Granted, you're not usually that close to the stage and some jerk just spilled beer on your shoes and someone else is singing along to every song and/or shouting "WOO!" in your ear, but that's all part of the concert experience, right?
Filed under: Music & Musicals, Fandom, Tech Stuff, Distribution
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