On November 10, 2009, LiveWorld host a 1-hour webinar: "Social Media Everywhere 2010: How to Get Your Customers to Engage with You - on Your Site, on Facebook, and Across the WEb."
The webinar featured three presenters:
* Jeremiah Owyang, partner at the
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the Altimeter Group, focused on customer strategy around emerging technologies (LiveWorld is a client of the Altimeter Group)
* Peter Friedman, chairman and CEO of LiveWorld, Inc
* Jennifer Gordon, global advertising director for the Campbell Soup Company (LiveWorld client)
Webinar discussion topics included:
* How brand marketers can cope in an era where every web page is social
* Why social brand flow represents the optimal process for brands to use when connecting to their customers--no matter where they spend their time on the social web
* How brands should think about the "brand vs. join" question for online communities
* How Campbell's used community feedback to raise awareness for a new product.
The final 20-25 minutes of the webinar consists of a Q&A session with all three panelists.
Highlights of the webinar were also mentioned on Twitter, with the #Social2010 hashtag.
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