Co-hosts Brad Forsythe and Ray Schilens interview Paul Rand president
and CEO of Zócalo Group, with responsibility for overall client strategy and
satisfaction as well as the leadership and growth of the Zócalo Group team.
Prior
to launching Zócalo Group,
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Paul was a Partner and Global Chief Development and
Innovation Officer at Ketchum as well as member of the firm's global Executive
Committee. He also served as Director of Ketchum's Global Technology Practice
and Managing Director of Ketchum Midwest. Paul
has more than 20 years of strategic communications experience, with expertise
in corporate, industry analyst, financial, crisis, employee,
business-to-business, media and marketing communications.
As
the founder and CEO of Corporate Technology Communications (CTC), Paul led CTC
into becoming the Midwest's largest independent corporate and technology
communications firm and among the most respected in the nation. Omnicom/Ketchum
acquired CTC in June 2001.
In
addition to his role at Zócalo Group, Paul also serves as President-Elect for
the Word of Mouth Marketing Association (WOMMA) and is widely regarded as a
leading expert in Word of Mouth / WOM Marketing and brand evangelism.
For
10 years, Paul taught as an adjunct faculty member at DePaul University's
Kellstadt Graduate School of Business, teaching strategic planning and entrepreneurship.
He is currently on the Executive Committee of the Dean's Board of Advisors. In
addition, Paul serves on the Membership Committee for the Economic Club of
Chicago.
Paul
has been featured and/or quoted on WOM, business and communications issues in
media including The Wall Street Journal, the New York Times, Business Week,
National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and
numerous other outlets. He is a regular speaker and moderator for business and
trade groups and was named in BtoB Magazine's Top 100 marketers in 2004 and
2006.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
6-Nov-09 9:00 AM
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