Baby Geniuses, Mallrats, and Guerilla Marketing
Baby Geniuses, Mallrats, and Guerilla Marketing
Katie Laird and Esther Steinfeld dissect the week’s business news. Disney recalls its Baby Einstein brain-builder videos. Guerilla marketing franchiser AArrow Advertising gives sign spinning a boost. Microsoft goes retail. Favorite links for the week are LifeHacker.com, a rad site
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