Co-hosts Brad Forsythe and Ray Schilens interview Mat Zucker, Executive Creative Director at OgilvyOne Worldwide. Mat recently returned to Ogilvy to help evolve the direct and
CRM creative model for the digital world. He is invigorated by
the challenge to reinterpret David Ogilvy’s
show more...
“secret weapon” for
the modern marketing environment while working with its fully
integrated 360 brand teams.
Mat first joined in 1999 as Associate Creative Director on
Ameritrade and WebMD. He rose through the ranks to become
Senior Partner, Group Creative Director, leading all direct
marketing, demand generation and relationship marketing for
Cisco Systems and CRM for Enfamil, as well as digital duties for
WebMD and The Office of National Drug Control Policy.
Mat left in 2005 to join R/GA as executive creative director to lead
the Subaru and Johnson & Johnson business, launching baby.com
and guiding Acuvue, Clean & Clear, Splenda, Johnson’s baby and
other brands. He then moved to Agency.com where he was ECD of its New York office for the past two years. At Agency.com, Mat
helped lead a turnaround at the New York office and the agency.
His creative work helped grow the agency’s business with such
clients as CIT and Mars and gain new business from SPX Corp, LG
Electronics and Jackson Hewitt.
Mat has won a clutch of major industry awards including ADDYs,
Effies, New York Festivals, ad:tech, Caples, LIAAs, WebAward, and
a WPP Atticus for Original Thinking in Internet Communcations.
He has helped pioneer brands in podcasting, e-commerce, and
creative use of media. A member of Paragraph writer’s space, he
also speaks regularly on industry panels and writes for industry
publications such as Creativity and Advertising Age.
Mat graduated from Cornell University and started as a copywriter
at Foote, Cone & Belding on AT&T, Nabisco, Fleishmann’s, Cream
of Wheat and Rayovac batteries.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
23-Oct-09 9:00 AM
show less...