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Verizon Bets Motorola
by Andrew McCaskey
In the Droid
The current Verizon campaign is one that is certainly going to win some creativity awards in the advertising business. Whether or not it sells phones remains to be seen. It may have, in the words of the BoyGenius Report been sufficient to scare small children.
How much does novelty and notoriety sell ? It may be that Verizon knows their audience very, very well – and that this approach is sufficient to attract younger customers onto their first smartphone platform. It might well be that the anti-iphone is just what the doctor ordered for that marketplace. If parents have Blackberry or iPhone, then a phone with coolness factor, optimized for texting with friends but with the programability to add apps as they move from one fad to the next might be a winner.
Verizon will have to be very careful. If they begin to restrict apps or cripple the Android platform there are plenty of other carriers that might be able to step in with even cooler hardware. If the Android performance begins to suffer as apps are added or the network starts to get overloaded, Verizon may find itself in the same boat as AT&T.
Motorola ? Motorola has so much riding on the success of this phone that a market stumble by Verizon – for all it’s success in years past- could approach a fatal error. It’s like watching someone at the Blackjack table playing your last house payment. You know he’s good but if the cards aren’t counted right, your house is the one that goes.
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