This podcast is a recorded presentation from the 2009 Oklahoma School Public Relations Association conference at Quartz Mountain on April 23, 2009. This session, presented by Wesley Fryer, was titled, “Leveraging the Potential of Social Media for School Public Relations.” The
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official presentation description was: Social media technologies offer excellent opportunities for school public relations officials as well as teachers, administrators, librarians and others to communicate with parents and other community constituents. In this session we’ll explore how educators and students are using Twitter, Facebook, YouTube, as well as a variety of wiki and blog platforms to “tell their story” about the wonderful learning experiences and opportunities available in their schools. We’ll address legal issues including confidentiality, CIPA, FERPA, and liability concerns, as well as practical issues like how to moderate community comments as well as student-created text and media postings. School officials should proactively embrace opportunities to use social media technologies in smart and effective ways to safely communicate with constituents on the global stage which is the Internet.* This session will showcase current examples of educational leaders who are doing this successfully, as well as share ideas for how school leaders can get started. [end of description] Refer to the podcast shownotes for links to presentation slides on SlideShare as well as referenced videos and websites
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