A study by Cisco shows that even though online video evokes the image of user-uploaded content - it's professionally produced video like television programming, feature films, or online video extras that make up the bulk of what web users are watching. Americans spend 2.5
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times longer watching professional content than they spend watching user-created content. NewTeeVee thinks that the difference is due in part to the emergence of Hulu and other legal resources for watching online video. Legal, full-length professional video is still relatively new, so presumably the amount of time people spend watching featured content online will grow even more in the future. The more legal, professionally-produced content there is available online, the more consumers will watch. And, if electronics makers can push more consumers to adopt Internet-enabled set top boxes that can display online video on a TV, that could drive both the demand for and supply of professionally produced titles.
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