Author: adcouncil
Added: Wed, 30 Sep 2009 18:49:38 -0800
Duration: 0
Presently, most people do not obtain their pets from shelters, but rather from pet stores, the Internet, friends, breeders or other sources. In an effort to change this trend, The Shelter Pet
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Project is designed to encourage pet lovers throughout the country to make shelters and rescue groups the first place they turn to when acquiring companion animals. Campaign ads use humor to give shelter pets a voice and break down negative stereotypes; contrary to popular beliefs, animals most frequently find themselves in shelters due to owner-related issues.
At the www.theshelterpetproject.org users will find information about how to adopt from a shelter, as well as a fun matching tool designed to help potential pet owners identify traits to look for in an animal. Based on results, it will even supply a list of suitable pets avilable in local shelters. Other fun and interactive tools are also available, all in an effort to significantly increase the rate of pet adoption.
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