Co-hosts Brad Forsythe and Ray Schilens interview Brendan Hodgson, a senior vice president with Hill & Knowlton’s Digital
Communications group, Brendan provides strategic counsel and project leadership
on all facets of digital PR and social media activation, including
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corporate
and public affairs, online advocacy, crisis and issues management, stakeholder
relations, and social marketing. His value is his ability to develop effective
online strategies that integrate with traditional communications and public
affairs methodologies.
Brendan’s 10 years experience in digital PR and public
affairs, community building, employee engagement, and online issues and
reputation management encompasses a variety of sectors and issues, including
campaigns for clients in the aerospace, technology, not-for-profit, government
and energy sectors.
Brendan has developed and executed digital PR and social
media strategies for leading organizations such as Motorola, Intel,
Hewlett-Packard, the Government of Canada, Petro-Canada, Bruce
Power, EnCana , Labatt , the City of Calgary, WestJet, and
Reckitt Benckiser. He has also conceived and managed online advocacy
campaigns for the Canadian Association of Income Funds and EADS
(parent corporation of Airbus), developed strategies for the corporate web
re-designs for the State University of New York at Potsdam, Cognos
Corporation and the St. Lawrence Seaway Management Corporation, and
regularly counsels organizations across North America on social media and
digital risk management..
In addition to his consulting work, Brendan facilitates
social media training seminars for many H&K clients – including boards of
directors – helping them to better understand the risks and opportunities
presented by emerging digital technologies. He is also a frequent speaker at
industry events and trade conferences.
For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.
11-Sep-09 9:00 AM
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