Grab some sweet tea, park yourself near a fan and check out podcasts of a couple of great panels from SXSW Music in March. If these pique your interest, we encourage you to submit panel ideas for the SXSW 2010 Music at our Panel Picker page.
Bands, Brands and Fans
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Consumer brands around the world use music as an effective platform for delivering a brand experience. Leading music and brand specialists look at which campaigns actually succeed in putting value back into music, and what lessons the music industry can learn to develop preferable brand partnerships in future.
Moderator: Dominic HodgeAssoc Dir, Frukt Music
Paul Griffiths CEO/Creative Dir, Babycakes Clothing
Andy Hayman Exec Dir, Mindshare
Dominic Hodge Assoc Dir, Frukt Music
Peter Orullian Xbox LIVE Global
Umut Ozaydinli Global Music Mktg Mgr, The Coca-Cola Company
Josh Rabinowitz SVP/Dir of Music, Grey Group
Global Underground
Over the past 10 years the growth of digital technology and communications has exploded at a dizzying pace. Home recording studios, MySpace pages, cell phones and digital cameras fill the cultural landscape of America - not to mention Africa, The Middle East, Asia and the rest of the developed and developing world. As these new tools proliferate, you find rappers in Africa, metal groups in Iran and B-Boys in Korea. Through these cultural influences the world is getting both smaller and flatter - and at a pace faster than we can imagine. But what is really happening here? Is this the hand of American cultural imperialism - or are youth worldwide taking what the West has created and rewriting the rules of the game? New forms of music, subgenres and cultural fusions are creating new identities in their own countries, and even taking root in the United States, as seen with the rise in popularity of artists such as MIA, K'naan and Kenna.
Moderator: Benjamin HersonCEO, Nomadic Wax LLC
Fiona Bloom Pres, The Bloom Effect Inc
Benjamin Herson CEO, Nomadic Wax LLC
Mark LeVine Professor, University of California at Irvine
Magee McIlvaine Filmmaker, Nomadic Wax LLC
Sukina Abdul Noor Poetic Pilgrimage
Muneera Rashida Poetic Pilgrimage
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