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A few months ago we did a story about California’s primary utility company, , campaign. The green posters were all over the city of San Francisco. Our initial reaction was, “Cool! A corporate utility company is actually talking green!”
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These posters suggested many things that individuals could do to green their lives like ride a bike instead of drive, switch your lightbulbs to fluorescents etc. But what about PG&E going green? Why weren’t any of the posters advertising how much renewable energy they were buying?
After a while we started to notice counter messages advertising PG&E’s environmental record. Posters and stickers with the slogan “” and statistics citing PG&E’s purchase of renewables at less than 4% started showing up all over the city as well. This counter message was initiated not by a competing billion dollar utility corporation, but by a group of citizens called . Their purpose was to counter PG&E’s million dollar ad campaign with the simple truth that no matter how many bikes Californian’s ride, companies like PG&E could make a massive systemic difference by just making cleaner energy purchases.
So far the Green Guerillas have helped successfully pass initiative through the city legislature and over to Mayor Newsom’s office (where it was not vetoed!). This plan would give the residents of San Francisco a choice of where they can buy their power instead of having to settle for dirty PG&E energy. In the near future, they hope this will force PG&E to look at the greater picture and take their own advice to really help “green this city”.
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