Where20conf Videos
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Health In the Real WorldFor years patients with life-altering illnesses have had online communities to share their subjective experiences. However, patients lacked objective measures to compare outcomes and track their conditions. By combing the power of traditional, subjective, community tools, objective measurements of medical outcomes, and a philosophy that this information can and should be shared, PatientsLikeMe is transforming the conversations between patients, doctors, researchers, and the pharmaceutical industry for diseases like ALS, MS, PD, HIV, and Mood Disorders. From Launch Pad at O'Reilly Where 2.0 Conference, Burlingame, CA, May 12, 2008.

Why Trust Top-Down Data? Building Services on Better MapsCloud Made provides products and services on top of OpenStreetMap. From Launch Pad at O'Reilly Where 2.0 Conference, Burlingame, CA, May 12, 2008.

The REST is Up to You: A Deeper GeoStack for Better AppsThe free mapping APIs have generated a tidal wave of interest, a flood of interesting mashups, and a trickle of genuinely new useful applications. While developers have pushed the limits of what is possible, progressively fewer meaningful new features have been introduced to the free APIs.This presentation highlights the capabilities of the Pushpin REST API by showing a live demonstration of PolicyMap, a web application used by policymakers and Real Estate developers to support the real world decisions that they make on a daily basis. From Launch Pad at O'Reilly Where 2.0 Conference, Burlingame, CA, May 12, 2008.

InSTEDD: Humanitarian Collaboration TalesInSTEDD is currently developing a free, open source software and services platform for early detection and more effective response to emerging infectious diseases and humanitarian crises. In their presentation at Where 2.0, Robert Kirkpatrick and Eduardo Jezerski discussed the unique challenges of humanitarian collaboration and the role that location-based technologies may play, and we d like to demonstrate a few of the tools we ve built and explain how they are being used in Southeast Asia. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Earth-Browsing: Satellite Images, Global Events and Visual LiteracyIn this talk, Lisa Parks provides a brief overview of ways satellite images have been used to represent global events, discuss the properties of satellite images from a cultural perspective, and offer some suggestions for the integration of satellite images in location-based applications. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Google Maps = Google on MapsGoogle Maps is evolving from a driving directions and business search tool, to a comprehensive representation of all the world s information, on a map.Join Lior Ron, Product Manager for Google Maps & Earth as he explores new ways for users and content publishers to create and discover this new world. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Crawling the web for GeoData In this session we ll present the inner workings of the PlanetEyeBot: Types of resources it is capable of parsingPatent-pending technology for maintaining an efficient GeoIndex regardless of the size of the databaseUsual challenges in consolidating duplicatesThe notion of authority , noise decay in categorizing entriesFuture directionFrom O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

A Data Source to Make Mashups Correct, Complete, Relevant and RevisitedTo achieve the goal of cultivating a large base of users who repeatedly visit your site, your mashups must deliver useful, specific answers to a range of questions from a disparate audience. This presentation demystifies semantically structured data sources and illustrates how mashups can take advantage of them to attract and satisfy a wider spectrum users. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Lessons Learned in Location-based GamingSince 2000, Geocaching.com started with the goal in mind to get gadget heads outdoors. Groundspeak, the company behind Geocaching.com, has been exploring location as a gaming medium for over seven years with a goal to extend the experience outside of Hide and Seek games.During the development of Groundspeak s LBS gaming platform, Wherigo, various gaming concepts have been created and tested in the real world with varied results. This presentation explores some of the concepts and presents lessons learned that can help developers and authors to deliver successful location-based outdoor experiences as well as experiences from managing the web site for the world s first GPS-based game. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Merian Case Studyfrog design recently partnered with European travel guide Merian to create a next-generation travel device, leveraging GPS technology to offer in-context tourist information and recommendations. By offering up information about a city as the user moves through it, the Merian Scout Navigator frees travelers from the restraints of a fixed to-do list. En route information alerts users to the sights around them, calling upon a wealth of images, media, and interactive maps migrating Merian s rich content from the printed page to the handheld device. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Your Memories: Here, There, EverywhereCEO Jef Holove unveiled Eye-Fi s plan to make it even easier to share your photos wirelessly. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Enemies Around Every Corner: Mapping in an Activist WorldWe developed Ushahidi (meaning witness in Swahili) over a two-day period on the premise that it would be good for us to have a tool to chronicle the incidents of violence happening around Kenya. The impetus behind the web site was a belief that the number of deaths being reported by the government, police, and media is grossly underreported. We also were of the view that we don t have a true picture of what has really happened/is happening reports that all of us have heard from family and friends in affected areas suggests that things are worse than what we have heard in the media.Beyond trying to present are fuller picture of what happened based on citizen reported information, we also want to create an archive of events that occured after the election results were announced.What we learned after development was that data sources and accuracy are of paramount importance. What you do with your data, the verification process, and how accurate the data is represented on the map all play a huge role in credibility. More so, how that tool is used by friendly and non-friendly organizations has large repercussions for both the tool and the people you are trying to help. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

The Future = Location We are in the midst of an information revolution, in which an endless array of data can be combined and manipulated in ways that tells us amazing things about our surroundings relevant to time, where we are, and what we want most. Traffic, gas prices, enhanced points of interests, satellite imagery, and a variety of user-generated content are being used to create compelling new location-based solutions. Location is finding value across a variety of markets in parallel with a movement toward widespread enablement. This session will explore the impact these developments will have on mobile technology and LBS applications in 2008 and beyond. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Digital Cities This presentation will look into the emerging business and practice of Digital Cities and explore the roles that empowered information, technology and people will play in the future. It will examine today s trends, standards and tomorrow s opportunities as the industry moves to better capitalize on this convergence and opportunity. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Venture Capital: What's Hot and What's Not on the GeowebLocation-based services and the geoweb, in confluence with social media, are hot areas of interest for venture investors. This session will cover specific sub-sectors of the geoweb and highlight areas of opportunity. Areas to be covered will include: different media outlets (e.g. web, mobile, car, voice) as well as service areas (e.g. social networking, entertainment, navigation, telematics) and enabling technologies (e.g. ad networks, locationing, embedded voice, data aggregation, map databases). From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Openlocation.org: Location Services for Web DevelopersOpenlocation.org provides simple and open methods to add location to web applications and to share location-based assets. The site has been a year in the making and aggregates location data from across the social web to provide a unified, open, standards-based location service that is geared specifically to the needs of web application and social media developers. Where 2.0 2008 marked the debut of openlocation.org. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Going Places on Flickr: The Significance of Geographical Information in PhotosEvery photo has a location it was taken somewhere. For photo-sharing communities like Flickr, geotagging enriches the database with location metadata and makes digital photos more useful and relevant to users, allowing them to not only easily search and organize their own photos but better browse images from around the world. With nearly 50 million geotagged photos on Flickr, around 32 million of which are public, Flickr senior engineer Dan Catt was able to use Flickr s open API to create a new feature called Places. Places is a zoomed-in view of a particular location and allows Flickr members and visitors to explore that location through iconic photos. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

History's Best Geo-hacks (Part Deux)Invention and innovation in the geo and location fields is nothing new, it s been going on for thousands of years. But while you may have faced financial and technical hurdles in making your geo-related idea a reality, there s a pretty good chance you didn t have to contend with some of the problems earlier geo-pioneers dealt with (like elephant attack or being declared a heretic). History of science junkie Chris Spurgeon returns to Where2.0 with more true historical tales of cartographic cleverness and derring-do. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Your Car Gets an APIDash Express is a next-generation, connected navigation platform and service that delivers timely and relevant information that drivers need in the car on a daily basis. This includes real-time traffic information, current gas prices and local search capabilities powered by Yahoo. After Dash s recent product and services launch in March 2008, the innovation continues. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Lifemapper 2.0: Using and Creating Geospatial Data and Open Source Tools for the Biological CommunityLifemapper2 is an open source project building upon the successful Lifemapper distributed computing project to create an archive of potential species distribution maps accessible through spatial data services based on OpenGIS standards. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 14, 2008.

Where is the "Where?"Among the many drivers that made a profound impact to the emergence of the Web as a computing and social platform, location technology is probably the least expected. From on-line mapping to social media, from location-based services to virtual commerce, from local search to location-targeted advertising, location became an indispensable part of the Web evolution. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Ride the Fire Eagle: Open Location for AllWhat would the world be like if everything on the network responded to your location? Social sites could become friend-finders, mobile devices could tell you about your environment, your home could respond to your proximity or absence. Fire Eagle is a new open geo platform designed to make this a reality.In this session, Tom will talk about some of the problems that have stopped location-sensitive services going mainstream, location brokerage as a new architectural layer to bind together geo-services, and how Fire Eagle gives users unprecedented control over their data and privacy. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Best Practices for Location-based Services: Privacy, User Control, Carrier Relations, Advertising, and MoreLBS are becoming increasingly popular. Advancements in GPS and cell tower triangulation have enabled new services to crop up and existing services to expand, perfecting features, interoperability, advertising, consumer control, but have increased concerns around privacy and raised questions about what companies should do to protect their customers. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

From Data Chaos to Actionable Intelligence: How the Convergence of the GeoWeb and Semantic Web is Revolutionizing the Way We Process InformationThe U.S. Government has always been an early adopter of geospatial technologies from GPS to satellite imagery. Even the first application of the GeoWeb, Keyhole/Google Earth, received the bulk of its early support from government investment and customers. New geospatial innovations continue to be driven by government investment and will be a key resource driving the success of the GeoWeb.This talk focused on how the tradeoff between government and consumer-driven requirements have influenced technology choices for GeoCommons; some resulting in failure and some success. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Monetizing Maps often at little cost to the smaller sites, but at great cost to the providers. These mashups and applications built around maps have proven enormously popular with developers and many users. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Navigating the FutureFor many years, leadership in digital mapping could be secured simply by adding more territory and attributes to the base map. Today, applications and solutions require multifaceted expertise, continued innovation, and moving quicker than ever to bring new features and content to market. This session will offer insight on how:* Tele Atlas is revolutionizing the digital map and what this will mean for the industry* Maps will ultimately help users find the people, products, and services that are most relevant to their daily lives, and will be a central component to location-enabled applications that will become everyday tools for living.From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

What About the Inside? In this talk, we discuss how the proliferation of the visual, photorealistic recording devices, such as digital cameras, panoramic photography, and even video cameras, can help capture useful visual information of the indoors, and furthermore, making them geospatially referenceable. We ll discuss how EveryScape converts standard panoramic photography techniques into geospatially referenceable information for the INDOORS, where GPS cannot go. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Merging Roadways: PC and Mobile Maps Coming TogetherNokia has announced that Maps and Navigation will be an important part of its Ovi Internet services offering. Michael Halbherr will give a short glimpse of what the rest of the year holds for Nokia Maps, and show where the Mobile Web and the tethered Web are merging. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Global Weather Visualization: Utilizing Sensor Networks to Monetize Realtime DataThis is not your dad s weather forecast. New weather visualizations are available which give users the ability to see what next year s weather will be, anywhere in the world. Once the forecast is available, a global array of sensors and stations, from hundreds of miles above the Earth s surface down to the ocean floor, allow us to monitor global the dynamic patterns in real time. We can now start to use these advanced weather simulations to better identify, understand and represent the world in new ways, leading to more efficient disaster prevention, biodiversity monitoring, and resource planning, and property risk management. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.

Enabling the GeoWeb by Mass Market GeotaggingMost online mashups are about combining maps with interesting geospatial content distribution of crime, wild fire locations, and even emergency planning. Bringing this data together and using it effectively for decision making requires geospatial analysis. Discover how a set of freely available APIs from ESRI will help you take your mashups to the next level. ESRI can take your mashups beyond simple mapping by integrating advanced GIS analysis. From O'Reilly Where 2.0 Conference, Burlingame, CA, May 13, 2008.