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Although the real-time Web has allowed for many great advancements, it has unfortunately, made information overload even more prevalent. With news traveling at a rapid speed, it is nearly impossible to find the information that you need. To provide a solution for this growing problem, the Swedish company developed Twingly Channels that combines search technology, filtering services, and social aspects into one service. The channels allow users to follow particular topics of interest and invite others to subscribe to their channel. The sources for the information within the channels are ranked according to the number of mentions, comments, recommendations and other social metrics on the social Web.Author: WebProNews Tags: Martin Kallstrom Twingly WebProNews Blogworld Expo Abby Johnson Posted: 02 December 2009 Rating: 0.0 Votes: 0

Although the real-time Web has allowed for many great advancements, it has unfortunately, made information overload even more prevalent. With news traveling at a rapid speed, it is nearly impossible to find the information that you need. To provide a solution for this growing problem, the Swedish company developed Twingly Channels that combines search technology, filtering services, and social aspects into one service. The channels allow users to follow particular topics of interest and invite others to subscribe to their channel. The sources for the information within the channels are ranked according to the number of mentions, comments, recommendations and other social metrics on the social Web.

The Guides Concerning the Use of Endorsements and Testimonials in Advertising hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, celebrities, and bloggers. The FTC is calling for these parties to openly disclose their relationships with the company or brand they are endorsing, which is causing quite a rise from the blogosphere.

Internet video is continuing to grow by leaps and bounds. While this growth has provided advertisers with many opportunities, it has also raised the bar for the level of quality and engagement that advertisers must reach with video. In an interview with WebProNews, AJ Vernet of the Digital Broadcasting Group talks about current trends and misconceptions regarding advertisers and online video. While advertisers realize the need for customized and engaging content, they do not always understand that their video may not go viral. Vernet said a viral video is a real moment happening. Although competing with viral cat videos is difficult, advertisers can succeed by using creativity to create good online content.

Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it. Roth said the purpose of the new campaign was to re-engage users with Yahoo. The campaign put a new face on Yahoo and gave it a new slogan: It s You! The tagline s intention is to put a focus on users and show that Yahoo has something for everyone. Since Yahoo is trying to re-engage its users, Roth saw the need to incorporate paid search techniques. Although people talk constantly about true value lying in branding and awareness, any time a person pays for something, he wants to know what he gets in return. As a result, Roth and his team had to essentially create a set of metrics to measure engagement in the context of their campaigns.

There are certain myths associated with local search that many businesses unfortunately, get wrapped up in. Bruce Clay, the President and CEO of Bruce Clay, Inc., talks with WebProNews and explains why these theories are false. First of all, small businesses do not always realize that they are competing with businesses with large budgets. Small businesses naturally have small budgets, but they need to provide the same level of optimization as their competition in order to adequately compete. Secondly, small businesses think that they only need to do local search optimization. Clay points out that, just because a business is small and local, doesn t mean that it doesn t need to fix its entire website. He says: No matter what, the work is pretty much the same. No matter how you want to cut it,