Videogoogle Videos

We dropped by the Forrester Research offices in Silicon Valley recently and spent time with Charlene Li, one of the industry's most influential and astute analysts of the Internet space. Charlene explained to us the landscape and spoke about the relative strengths of the YouTube, Yahoo! Video and Google Video models and what aspects of each will be valuable to the online video revolution. See this video on Beet.TV: http://www.beet.tv/2006/07/top_internet_an.html

The Wall Street Journal (subscription) just (4:25 PM EDT) issued an alert stating that Google has acquired YouTube for $1.65 billion. To understand the market dynamics of why this makes a lot of sense, get the download from Forrester's Charlene Li. She thinks YouTube has gotten it right in many ways, specifically as an advertising platform. She says that YouTube has created communities around clips -- a great enviroronment for contextual advertising. She outlines some of these points in a recent post. I spoke with Charlene about YouTube in Palo Alto in July. She explains why the YouTube business model works. See this video on Beet.TV: http://www.beet.tv/2006/10/wsj_alert_googl.html