Videoforrester Videos

We dropped by the Forrester Research offices in Silicon Valley recently and spent time with Charlene Li, one of the industry's most influential and astute analysts of the Internet space. Charlene explained to us the landscape and spoke about the relative strengths of the YouTube, Yahoo! Video and Google Video models and what aspects of each will be valuable to the online video revolution. See this video on Beet.TV: http://www.beet.tv/2006/07/top_internet_an.html

Podcasts are up tenfold in 2006 over 2005, according to a new research report from Forester Research's Brian Haven. The new report finds that 10 percent of individuals online in North American download a podcast at least once a month. That's up from 1 percent in 2005. Nearly half, 49 percent, of Gen X and Gen Y download podcasts at least once a week. At first blush, this number seems high if you consider podcasts as audio files downloaded only to an iPod, but the definition in the survey is more broad, including downloadable audio and video files to computers and MP3 devices. There's no doubt that downloads of video is on the rise. I expect that the libraries of music we organize on iTunes will evolve into personal collections of videos on computers, video iPod's, Apple's iTV's, Microsoft XBox's and other devices. We will want quality video and we will want to construct our own libraries. The online video revolution of streaming Flash files is still going strong, but the trend of downloading quality video files into personal libraries is inevitable and I think the Forrester survey points to this. See this video on Beet.TV: http://www.beet.tv/2007/02/podcast_up_tenf.html