Usability Videos

Brainstorm a few website variations and try them out on real visitors with Google Website Optimizer. The tool lets you test and learn different variations of banner ads, promotions, design and immediately understand which version is driving the best results. Google Website Optimizer is fully integrated with Google Analytics, and best of all, it is free.

Presentation (in Portuguese) made at the Portuguese ESRI User Conference - EUE 2009 - regarding ESRI technology and Innovation in the area of the Geographic Information Systems. More Information Contact

Doing business on the Internet requires the use sophisticated software and complicated processes. Many of these innovative products have been patented; Google and Amazon, for example, hold many hundreds of patents. But the U. S. Supreme Court may be about to greatly restrict the issuance of patents. To help us understand the case at hand and its relevance to software and Internet developers, we are joined by Lawrence M. Hadley. Mr. Hadley is a seasoned intellectual property attorney and a partner in the firm of Hennigan, Bennett and Dorman, in Los Angeles. He speaks with Practical eCommerce's Kerry Murdock.

Oleg Chehovsky is head of the marketing department for Pentasoft Corporation, developers of Avactis ecommerce software. In this supplement to "Cart of the Week," Chehovsky talks about his early years in website development, and how he became involved with the Avactis online shopping cart.

Getting ready to launch a brand new website, logo, or advertisement? Want to know what other professionals think before you release it to the world? Upload your concept to Concept Feedback, a free online service found at ConceptFeedback.com, and get quick, actionable feedback from the professional business community.

If Google Analytics seems overwhelming, try focusing on a few basic goals in the beginning. Regularly check your site's overall trends and traffic sources, be aware of a sudden shift in traffic, and monitor conversions from major advertising sources so you are spending your money wisely.

On this week's show: We have interviews with two great upcoming web designers (Jamie Rumblelow and James Proud) as well as a new segment called Elevator Pitch.

One of the best ways to increase shoppers' trust is to invest in third party security certification. There are quite a few shoppers out there who are still skeptical about buying online, and security certificates go a long way to boosting a shopper's confidence in online stores.