Twitterville Videos

Shel Israel and I sat down at his house and talked about his latest book, Twitterville. So far the book is selling really well, and is on a path to sell at least as well as Shel’s first book, Naked Conversations. Shel feels Twitter has had a transformational impact on the lives of millions. His book delves into stories of businesses, individuals and others who have used Twitter successfully. Related posts:Using Social Media Tools To Launch A Book: Pam Slim Author And BloggerSocial Media Worldwide: Shel Israel’s PerspectivePerspectives From Guy Kawasaki: On Twitter, His Book: Reality Check And Life

Learn how Shel Israel became involved in social media, and about the inspiration for his book, Twitterville.

Author and social media expert Shel Israel discusses Twitter and its far-reaching potential in the business world.

Time 29:58 In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. The short answer is be generous. We get into the rewards of being generous, some direct and some not. Trust among individuals practicing and advising in social media has to be pretty high these days. With so much generosity on the web (translate free information), the more providers have to trust they are not undercutting themselves. I find that the generosity model still is working. Perhaps because this method of communicating and relationship building is different for each participant, each company, each employee representing a company, and each person engaging with each other. I recently had a situation with Comcast during a tech call, the rep noticed that my package of services qualified for a lower rate and offered it up. Nice. Say do you think banks or credit card companies would do such a thing? It pays to be generous especially if you are in a subscriber relationship like cable. When the customer knows the company is looking out for his or her best interest, that’s called trust. Personal Background Shel Israel and I met online and we have a common interest as senior fellows at the Society for New Communications Research. We come from different political perspectives and view some aspects of social media differently. As I listened to our conversation while writing this post, it strikes me that the social web facilitated this civil, respectful relationship. The result of which is a discussion of issues I believe listeners will enjoy. Had it not been for the social web this relationship would never have happened. Schmaltzy?, maybe, but it underscores the ecosystem companies are trying to understand and participate. Hey Shel did I use the word Schmaltzy correctly? Win a Copy of Twitterville Enter the Marketing Edge podcast book contest by emailing me at Marketingedge@providentpartners.net with the word Twitterville in the subject line. We will announce a winner the week of October 5. Or take all the risk out of it and buy the book at www.Twitterville.com The Marketing Edge is also available on Stitcher Radio

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment 30. 00:27 Dave opens the show. 01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto. 05:03 The guys discuss Shel s interview at length and talk about how much social media might be too much in client PR projects. 21:28 Dave introduces this week s edition of 30. 23:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome each other back after their summer hiatus and discuss the new direction Inside PR is going. 00:34 Terry opens the show. 00:53 Terry, Dave and Martin talk about what they ve been up to over the summer and the new IPR. 03:57 Terry tells us that IPR is now on Twitter:  @inside_pr 07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR. Note: Shel Isreal is currently on a cross-Canada book launch for his new book Twitterville. 08:18 Martin talks about a  new segment on IPR called 30. 09:31 Dave discusses the interview format for IPR. 10:39 Terry tells us that Mitch Joel, who recently authored the book Six Pixels of Separation, has agreed to an interview for the show. 12:45 Terry mentions one last potential interview- Louise Armstrong, Martin s business partner at Palette PR. 16:38 Terry introduces the first 30. 21:59 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Welcome to episode #171 of Six Pixels Of Separation - The Twist Image Podcast. Shel Israel recently released a book on Twitter titled, Twitterville. He was in Montreal to speak at a Third Tuesday event for PR, Marketing and Communications professionals (yes, on a Sunday). His take on Social Media, storytelling and the changes it causes in the world makes this conversation well-worth taking a listen to. If you have never heard of Israel, he also co-authored a book about Blogging called, Naked Conversations, with Robert Scoble. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #171 - Host: Mitch Joel. Running time: 36:46. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Media Hacks #17 will be out next week (I thought it would be this week, we recorded it, but C.C. is hanging out with the family this weekend) and it will feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In Conversation with Shel Israel. Author of Naked Conversations with Robert Scoble. Author of the recently-released, Twitterville. Chris Brogan reviews a bunch of Twitter books here: Birds on a Wire - Reviewing Twitter Books. Music from the Podsafe Music Network: The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #171 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven business book cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks naked conversations new marketing labs online social network podcast podcasting podsafe music network robert scoble shel israel six pixels of separation social media marketing the shakes trust agents twist image twitter twitterville web 20

Time 24:46 Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media. Is this that new? No, I spoke to the Rotary Club in Shakopee, MN and saw 50 people many of whom had little in common except living in the same locale and a desire to get involved before joining the Rotary. Over time, there is plenty to share. Israel is one of the great conversationalists and story tellers. In his book Twitterville, Israel is at his storytelling best as his travels, online and off reveal the human impact of digital communications. Sappy you say, a little too soft for you corporate type A’s, listen how Nike and others are recreating the deceased mass market one consumer at a time. In this podcast we take a high level view of the type of change taking place in communications and society. Our discussion is eye opening for companies who look at Twitter and other social channels as a shiny new object instead of a fundamental change in the way people engage each other and with organizations, companies, and government. Israel reflects on the change social media has made on the initial meeting between individuals. Year’s ago a person’s business card and the company’s logo on that card would reflect on the person handing the card to you. Today, for those that are active in social communities, their individual reputation reflects on the company whose logo is on their business card. Twitterville Book Drawing This month, enter the Twitterville book drawing – Send an email to marketingedge@providentpartners.net put the word Twitterville in the subject line and we’ll include your name in a drawing for a copy of the book. Last month, the winner of Trust Agents is Joe Mueller of Missouri and a frequent Marketing Edge listener. Thanks Joe, he too is a resident of Twitterville

Author: Cashpass4ucom Keywords: 2009 Reside in Twitterville with me Twitter com cashpass4u Added: January 13, 2009