Tv Everywhere Videos

SAN JOSE, CA -- Adding another notch to its cable customer belt, online video technology firm thePlatform inked a deal to power broadband video for Rogers Cable. The company's VP of marketing Marty Roberts told us thePlatform now delivers online video for five of the seven largest cable operators including Comcast, Time Warner, Cox and Cablevision. thePlatform is owned by Comcast. That type of exposure with North America's biggest cable companies may help thePlatform extend its reach as a TV Everywhere technology partner. It's already powering Comcast's launch of TV Everywhere, which kicks off next month, Amy Banse told us. In fact, the company also said it's added new capabilities to its TV Everywhere toolset. The new features are designed to streamline the process of authentication and authorization. Those issues in particular -- verifying who can watch which programs when -- have been cited as some of the biggest hurdles TV Everywhere faces. The company's new "authentication adapter" should help simplify the authentication process, Roberts said.In addition, thePlatform landed 20 new cable programmers as customers. Several Comcast-owned networks are in that crop including E!, G4 and Style, but the tech firm also nabbed deals with Fox Sports Network. What's most interesting about that partnership is Fox Sports will use thePlatform's Web tools to deliver clips and highlights from high school games and other sporting events that don't make it to the linear channel but do hold great interest for many fans, Roberts said.We caught up with him at the Streaming Media West conference in San Jose last week.

SAN FRANCISCO -- Comcast, the nation's biggest cable system, will launch an online offering of its television service to 15 million Comcast "double play" subscribers next month, Comcast's Interactive Media President Amy Vanse told Beet.TV's Daisy Whitney in this video interview. While the December introduction had been widely anticipated and was announced last week, the scale of the offering has not been widely discussed. Comcast will offer subscribers of the double play service, those with both television and Internet, cable programming from 24 networks on their computers at no additional cost. Comcast is expected to make this service available to all if its 24 million subscribers. Several networks are providing a limited offering of their content for initial launch. These include A With the anticipated Comcast acquistion of NBC Universal, it may be that NBC will be a big player in this big cable/Internet convergence development. Andy Plesser, Executive Producer

Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV.Andy Plesser, Executive Producer

"TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry.During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove.He explains how the technology and its system of rights management will establish a syndication scheme for online video.Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere.Andy Plesser, Executive Producer

TV Everywhere, the big move by cable operators to put content on the Web for subscribers to watch programming on PC's and mobile devices, will be beneficial to many industry players, according to Will Richmond, industry consultant and editor of the authoritative site VideoNuze.We caught up with Will on Tuesday night at his industry event called ViideoSchmooze at the Hudson Theater in Times Square. Great turnout of 250 attendees and marquis sponsors in Akamai, FreeWheel, DigitalSmiths and others. I spoke off camera with Matt Stauss, Comcast Senior VP for New Media about his company's efforts around TV Everywhere. He told me that beta testing has gone well and the company is reading a public introduction with in a few weeks. He said that the service would offer just selected programs as a number of rights issues need to sorted out. Despite these issues, he said it is important to roll out the system now and have it grow.He suggested the platform is akin to the early days of cable television, when just a few channels were provided.And, he suggested that eventually subscription to TV Everywhere will be offered to subscribers beyond the geographic footprint of where Comcast offers cable services.TV Everywhere is picking up more industry attention, including a new initiative from Nielsen to measure metrics an the emerging platform. Andy Plesser, Executive Producer