Transpera Videos

nnhttp://www.beet.tv/2009/10/mobile-video-is-getting-higher-ad-rates-than-online-.html Transpera, the largest mobile video delivery and ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney, and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. Andy Plesser, Executive Producer By BeetTVnn Tags : Barbieri, Frank, Transpera, advertising, iPhone, online

"TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry.During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove.He explains how the technology and its system of rights management will establish a syndication scheme for online video.Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere.Andy Plesser, Executive Producer

Daisy and I are very excited to announce our next online video roundtable set for Tuesday, October 20 from 3-6 p.m. ET. Great line-up of thought leaders from Adobe, Brigthtcove, CBS, Digitas, Microsoft, Ogily, Time Inc, Transpera the Time Inc., WPP the Wall Street Journal and YuMe. We will explore a number of topics including the emerging platforms for distribution, the online video strategy of marketers and the opporutunities for pubishers. Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com and Michael Learmonth, reporters at Advertising Age. Special thanks to Charlie Tillinghast and the crew at Msnbc.com for hosting us and to the folks at YuMe who are our partners and sponsor for the event. Please join us for the live streaming and chat. We will be streaming the event on the Beet.TV channel on Livestream. You can grab the embed code of channel and host our show too.Daisy did a little video which we have pubished here.Hope you will tune in. Andy Plesser, Executive Producer

Frank Barbieri, Founder & CEO of Transpera discusses how they power premium brands such as MSNBC & MTV for delivery of video content on the mobile network.

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Frank Barbieri of Transpera discusses their ad network that helps to monetize mobile video content.

I had a chance to sit down with two CEOs today and have a great conversation about monetizing video and taking it to the mobile platform, under the auspices of promoting a brand new partnership between the organizations. The two CEOs were Peter Hoskins of ManiaTV and Frank Barbieri of Transpera. Between the two, they contained a veritable wealth of experience and information of use to independent producers and aspiring online video players, and I got them to divulge as much as I could during the time we had.Chances are, if you're not familiar with ManiaTV itself, you've heard of a lot of their headline talent. Featured shows on their network include Dave Navarro's Spread Entertainment, National Lampoon's Lemmings, Arcade, and All Access (not to mention it's the network where Tom Green Live, who we spoke to earlier in the week, got its start). Transpera is an organization they're partnering with to deliver and monetize their content on the mobile platform. ManiaTV is primarily using their own inside sales staff to sell on their inventory, but for those without a dedicated sales team, Transpera offers monetization options themselves through their own sales team as well as through advertising partnerships.These are two folks that really understand the online video market, and in the interview they provide solid technology reccomendations as well as insight into winning strategies for content producers in terms of making not only a solid production but one that brings home the bacon.

Frank Barbieri of Transpera describes its platform for monetizing web video on mobile phones.