Todd Chochrane Videos
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Todd Cochrane and RawVoice posted a white paper regarding their statistics model today. I’ll save you the time. Skip it. While I hoped it would shed some light on the statistics model they have repeatedly lauded for the last few years, truth be told it reads more as a we know better sales letter. Perhaps I am reading more into it than it deserves, but it appears Todd Co are positioning themselves for a showdown with the ADM over metrics models. I have no doubt that they might have interesting data and metrics but this is not a white paper. Lord knows I’ll get grief for this, but the guys at RawVoice can do better. They have some smart folks over there. Come on! Give us a real white paper if that is your goal: algorithms, historic data, etc. Sure you have a paragraph or two with some examples, but a “white paper” it is not. I have always been wary of the secretive aspects of RawVoice and Tech Podcasts. The numbers are always generic. Lots of fanfare but no specifics. If they are doing what they claim why the secrecy? Networks don’t protect this info. It is easy to find out what a SuperBowl, general TV series or radio ad costs. Why are RawVoice campaigns so different? Of course this is from the guy who has been doing public presentations for the last three years telling you exactly what we charge for sponsorships and how we sell them. I see no advantage to being secretive about it, no more so than hiding the cost of a gallon of gasoline. Things cost what they cost, no big deal. Share This