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SAN JOSE, CA -- Adding another notch to its cable customer belt, online video technology firm thePlatform inked a deal to power broadband video for Rogers Cable. The company's VP of marketing Marty Roberts told us thePlatform now delivers online video for five of the seven largest cable operators including Comcast, Time Warner, Cox and Cablevision. thePlatform is owned by Comcast. That type of exposure with North America's biggest cable companies may help thePlatform extend its reach as a TV Everywhere technology partner. It's already powering Comcast's launch of TV Everywhere, which kicks off next month, Amy Banse told us. In fact, the company also said it's added new capabilities to its TV Everywhere toolset. The new features are designed to streamline the process of authentication and authorization. Those issues in particular -- verifying who can watch which programs when -- have been cited as some of the biggest hurdles TV Everywhere faces. The company's new "authentication adapter" should help simplify the authentication process, Roberts said.In addition, thePlatform landed 20 new cable programmers as customers. Several Comcast-owned networks are in that crop including E!, G4 and Style, but the tech firm also nabbed deals with Fox Sports Network. What's most interesting about that partnership is Fox Sports will use thePlatform's Web tools to deliver clips and highlights from high school games and other sporting events that don't make it to the linear channel but do hold great interest for many fans, Roberts said.We caught up with him at the Streaming Media West conference in San Jose last week.

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HNNCast for the last week of October, 2009 Lead Stories: The Internet is Full of Adminholes, TWC Customers Still Vuln., Unu Injections on Banks, Parliament and 'sorta' barrackobama.com, News and Police Sites Swim with Swedish Fishes News: 9k Facebook Apps Vuln., UK Guardian Claims Attack 'Serious' But Has No Details, Solo Extradition Stalled, Nigeria EFCC Busts Some Kung-Fu?, Vishing Small Banks, HNN Job Bank Quickies: Anti Phishing WG Report: finger@Avalanche, UCSniff Live Release @ToorCon, Gift Card Cloning Scam, PhonSnoop for Blackberry, Australian Booksmart; not Street Smart, FBI Banking Trojan Figures, Atheists Nailed to a T-1, Gizmodo Ad-pology, Thotcon Call For Sponsors, Zeus FDIC PDF Trick Not a Treat, BONY Employee Pulls a Ballsy One, Pro 'Unknown' Targets Swiss BootyStack of Shame

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