Small Business Videos

Marketing involves building or architecting a deal. The deal involves every single component including pricing, delivery strategies, support issues and the "thing" itself (a product, a service, or whatever it might be).

Just a friendly reminder that I'll be co-presenting a free blogging basics webinar tomorrow afternoon (11/19/09). The event is hosted by Target Marketing magazine and sponsored by Compendium Blogware, and takes place online at 2pm ET. There's still time to register (or refer your clients and friends who could use a primer), and I hope some of you will be able to tune in. My portion of the agenda explores the building blocks for creating a compelling, sustainable corporate blog that the people you're looking to reach will actually want to read (basically an updated version of my Blog DNA framework) and a bit of high level thinking about how you can gauge your blog's success during its first year. The second portion of the agenda -- presented by Compendium's Chris Baggott -- will deep dive into how to use blogging to juice your