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* NFL to simulcast Giants / Patriots on NBC, CBS and NFL Network. * APPLE to add iTunes movie rentals. * DELOITTE research finds preference for ad-supported online content. * SONY halts production of rear-projection televisions. * VERIZON offers 24 mobile college bowl games. Get the full story at http://www.Media30.com.

* COMCAST inhibits BITTORRENT access. * COMCAST works on Start Over "catch-up" TV service. * MYSPACE starts first original series today. * NBC pulls channel down from YouTube. * SANDISK offers downloadable TV solution. * DOUBLECLICK uses VISIBLE WORLD for Dynamic Video. Get the Story at Media30.com.

* BIG MEDIA forms copyright-protecting coalition. * SONY spreads Minisode Network to new outlets. * THE BBC to run ads on website outside the UK. * GOOGLE reports 46% surge in profits. * DIRECTV files false-advertising claim against COX. Get the Story at Media30.com.

* GOOGLE fights the pirates, without dogs. * BRUCE WILLIS advances DVD technology in his spare time. * NAB rings the register on DTV education splurge. * EBAY not great at selling TV ads. Oh well. * VIMEO: give us your poor, huddled HD masses. Get the Story at Media30.com.

* BLACKARROW aims ads at VOD and Internet TV. * MAVEN to launch online ad platform, minus pre- and post-rolls. * DISCOVERY buys HowStuffWorks.com for $250 million. * P&G launches online show. Tide to play supporting role. * TMZ's new TV show takes off. National IQ suddenly drops. Read more at www.media30.com

* SURVEY SAYS: marketers just don't *get* digital. * EPORT rallies the troops for new ad exchange. * KEVIN MARTIN rejects Verizon proposal. Next stop: court. * CBS goes dumpster diving, buys gossip site for $10 million. * MADONNA ditches WARNER, strikes non-label pose. Get the story at Media30.com.

* JOOST plans to offer live TV in '08. * BLINKX allows users to monetize video they don't own. * MYSPACE opening its site to developer applications. * NIELSEN and ARBITRON to extend people meter trial. * AT&T snags more wireless spectrum. Read more at www.media30.com

* GOOGLE morphs AdSense network into a YouTube video network. * BITTORRENT uses P2P to improve video quality. Signs Brightcove. * TIVO adds RHAPSODY music service to its DVRs. * THE FCC pushes back wireless auction date. * SONY launches in-game ad unit for Playstation. Read more at www.media30.com

* GOOGLE preps mobile phone operating system. * THE FCC will test new devices for "white space" interference. * PROM QUEEN to hit foreign TV in localized form. * MSNBC buys social-news site NEWSVINE. * TOYOTA creates free video game for Xbox live. Read more at www.media30.com

* IAG finds significantly increased recall for hybrid ads. * RIAA wins major copyright infringement lawsuit. * ANDERSON ANALYTICS releases results for brand survey of students. * MICROSOFT sells $300 million worth of Halo 3 in first week. Read more at www.media30.com

* NOKIA side-steps carriers for handset video. * TV GUIDE launches online video guide. * MLB watermarks playoff broadcasts. * STARBUCKS goes live with iTunes connectivity. * YAHOO retools engine, adds universal search. Read more at www.media30.com

* JOOST releases first public version of its P2P Internet TV app today. * ESPN updates video site, lets users embed video clips. * ADOBE to release first beta of Media Player today. * FINANCIAL TIMES opens its subscription wall. * RADIOHEAD offers pay-what-you-wish album. Read more at www.media30.com

* MICROSOFT will unveil online video initiatives today. * MSN VIDEO limits pre-rolls and reduces ad frequency. * THE FCC hosts digital TV transition forum. * NBC U and MICROSOFT turn ads into content with "Firebrand." * APPLE adds two new NBC shows to iTunes. * NIELSEN to triple people meter ratings panel. Read more at www.media30.com

* CW starts break-free show with paid segments. * UNIVERSAL STUDIOS creating its own mobile site. * MYSPACE launching ad-supported mobile site. * FOX SEARCHLIGHT releasing short film on the web, for free. * PUDDING MEDIA offers free, ad-supported phone calls. Read more at www.media30.com

* CABLE AND SAT operators face "a la carte" lawsuit. * FOX offers season premieres free on iTunes. * NIELSEN meters to hit 38 more markets by 2011. * SLING signs deal to offer streaming NFL games. * NIELSEN data confirms overall ad slowdown. Read more at www.media30.com

* NBC U to offer free, ad-supported downloads. * ABC adds shows to AOL. * APPLE brings iPhone to Germany. * STARZ MEDIA distributing via Unbox and Xbox Live. * DIRECTV VOD is coming soon. Read more at www.media30.com

* GOOGLE launches Gadget Ads. * CABLE OPERATORS developing standard for interactive ads. * MGM to start an HD channel. * MURDOCH considering a free WSJ.com. * DIGG rolls out social-networking features. Read more at www.media30.com

* APPLE announces iPhone for the UK. * GOOGLE unveils AdSense for Mobile. * AOL to consolidate digital ad groups and move to NY. * NYTIMES.com drops paid subscription wall. * MYSPACE at work on hyper-targeting ad system. Read more at www.media30.com

Where is the value in web media? Some say it is in the cost effectiveness of production. Cameras have become quite cheap. Others say it is in the efficiencies of distributing quality media products. After the lively panel entitled "Emerging Sector Spotlight--State of IPTV Technology Development," panelists Shelly Palmer, Scott Paterson and Tom Westdyk weigh in on the opportunities and pitfalls of of IPTV and new media. PodTech's Jason lopez has this podcast from the Convergence 2.0 conference, presented by The Deal, in New York City. Tags: IPTV, Shelly Palmer, Scott Paterson, Tom Westdyk, Convergence 2.0, The Deal

* BRIGHTCOVE to pull back portal and focus on services. * COMCAST acquires BuddyTV. * YAHOO launches social-networking MASH. * SAG gains jurisdiction over Internet-only "Quarterlife." * SPIRALFROG launches free, ad-supported music service. Read more at www.media30.com

* HULU to acquire MOJITI. * MYSPACE planning original online series. * YAHOO brings Internet music show to MTV. * COMSCORE releases new online viewing data. * VERIZON extends FiOS TV to 24 new communities. Read more at www.media30.com

* FCC passes dual must carry. * TV AD SALES drop 2.4% in the first half of '07. * NICKELODEON's "iCarly" is an online/offline success. * NEWS CORP. plans to stick with iTunes. * VIACOM rolls iFilm into Spike.com. * YAHOO signs deal with BEBO. Read more at www.media30.com

* ABC switches course, looks for online partners. * NAB fights unlicensed, "white space" devices. * DIRECTV uses TANDBERG's workflow system for VOD. * CBS adds affiliates to its Audience Network. * MYSPACE distributes videos for MY DAMN CHANNEL. * WPP buys SCHEMATIC. Read more at www.media30.com

* ABC and WBTV agree on rights for online content. * VUDU launches set-top box for movie downloads. * HP to ship IPTV software with its computers. * MICROSOFT launches Silverlight with strong list of partners. * UNIVERSAL MUSIC sues VEOH for copyright infringement. * APPLE reveals new iPods and slashes price of iPhone. Read more at www.media30.com

* NBCU sells TV shows on AMAZON Unbox. * YAHOO acquires BLUE LITHIUM ad network. * APPLE hosting "special event" at 1 PM Eastern time. * HBO purchases film made in the Second Life "virtual world." * VIDEOEGG gets $15 million in funding. Read more at www.media30.com

* NBCU tells Apple it won't renew iTunes contract. * DAILYMOTION draws $34 million in funding. * JOOST lets developers make widgets. * MTV plans multi-platform push for video award show. * NBC to begin streaming Conan O'Brien. Read more at www.media30.com

* NEWS CORP & NBCU unveil "Hulu." * APPLE adds TV shows to iTunes UK. * FOX selling Family Guy on Xbox Marketplace. * NETFLIX doubles streamed content in six weeks. * ORCA to deliver digital content for BLOCKBUSTER. Read more at www.media30.com

* CRISPIN PORTER + BOGUSKY using TIVO StopWatch. * NOKIA to announce digital music store. * WALLSTRIP lands DELL sponsorship. * CNN signs multi-year GOOGLE AdSense deal. * AT&T looking to consolidate media accounts. Read more at www.media30.com

* NETWORKS bring fall premieres to the web. * COMEDY CENTRAL launches online SOUTH PARK hub. * DISNEY.com seeing rapid growth. * HEARST buying up Hearst-Argyle Television stock. Read more at www.media30.com

* CABLELABS approves IP video standard. * TIME WARNER and CISCO start HD-advocacy site. * MLB.com offers free streamed game for the first time. * GOOGLE sees higher mobile use. * MICROSOFT signs deal with LIMELIGHT. Read more at www.media30.com