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Videos 1 to 21
Inside PR #131 - Wednesday, October 1, 2008
from Inside PR October 01, 2008
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it. Show Notes 00:33 Dave opens the show. 01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways. 03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa. Niall Cook, Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0. 05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College. 06:47 Harvey s comment proposes a topic for the show: Defining how broad the scope of public relations actually is. 08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications. 08:48 Terry talks about Media Relations. 09:14 Terry discusses Government Relations. 10:05 Julie talks about Stakeholder Relations. 11:26 Julie discusses Investor Relations. 12:10 Terry discusses Investor Relations. 12:45 Dave talks about Internal/Employee Communications. 14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing. 15:56 Julie discusses writing. 16:20 Julie talks about a second PR tactic; event management. 20:04 Terry discusses two other PR tactics; media intelligence and media preparedness. 22:40 Terry discusses the final PR tactic; social media and the online space. 27:18 Terry summarizes the show topic. 27:55 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Janna Guberman.
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Inside PR #118 - Wednesday, July 2, 2008
from Inside PR July 16, 2008
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices. Show Notes 00:27 Dave introduces the show. 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels. 06:36 He mentions the empowerment trend of the 1980's. 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices. 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt. 15:26 Dave starts the talk on internal communications and transparency. 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference. 23:34 Dave uses WestJet as a great example of employee empowerment. 31:05 Martin talks about how certain, older companies communicate only through lawyers. 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed. 33:36 Dave talks about the perceived power of social media. 35:22 Martin talks about advising v. reacting as a PR counselor. 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin. 40:19 Dave ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.
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Inside PR #118 - Wednesday, July 2, 2008
from Inside PR July 02, 2008
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company s internal practices. Show Notes 00:27 Dave introduces the show 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his contribution to the show at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd s For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels 06:36 He mentions the empowerment trend of the 1980 s 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company s internal practices 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt 15:26 Dave starts the talk on internal communications and transparency 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett s discussion at the Counselors Academy Conference 23:34 Dave uses WestJet as a great example of employee empowerment 31:05 Martin talks about how certain, older companies communicate only through lawyers 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel s twitter feed 33:36 Dave talks about the perceived power of social media 35:22 Martin talks about advising v. reacting as a PR counselor 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin 40:19 Dave ties up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.
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Inside PR #108 - Tuesday, April 22, 2008
from Inside PR April 22, 2008
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion. Keith McArthur and Terry Fallis were unable to join the IPR gang this evening. Show Notes 00:34 Dave introduces the show 01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics. 03:56 Martin references The Sweet Smell of Success 04:10 Julie introduces the topic of Firing a Client 04:40 Julie goes over the four warning signs that you may have to fire your client: 1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior The IPR Panel discusses their experiences relating to firing clients 27:27 Dave asks the question: How do you fire a client? 28:43 Martin Mentions the word compunction 31:00 Dave concludes the show Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode of Inside PR was produced by Samantha Lovelace.
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Inside PR #107 - Tuesday, April 15, 2008
from Inside PR April 16, 2008
Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian. Martin Waxman is away this week. Show Notes 01:24 Dave introduces the show 01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls and David Weinberger s theory on who owns the Internet No one owns it. Everyone can use it. Anyone can improve it. 06:24 Michael does Inside Proper English: Metaphor V. Simile 09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca 12:17 Terry mentions the importance of strategy over tactics 12:45 Dave talks about the missuses of social media tools 14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103 19:23 Terry tells the listeners about Shel Holtz and Neville Hobson s contribution to IPR 19:52 The ethics debate begins again 27:07 Julie introduces the comment from Garen Stepanian 27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations 37:39 Terry Signs off Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode of Inside PR was produced by Samantha Lovelace.
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8 Things You Didn't Know About Me
from Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image January 03, 2008
I'm getting tagged all over the place for this 8 Things You Don't Know About Me Blog chain letter thing. I already took part in a similar one back in December 2006 - Five Things Meme - Tag, Who's Next?. This time time, I got tagged by Collin Douma at Radical Trust and Dave Fleet over at Fleet Street. I usually don't like these types of link baiting activities, but I have to admit that I really do love reading what others reveal. Here are 8 more things you didn't know about me: 1. I love watching G4 Tech TV. I'm not a big TV guy, and I actually don't own any video game platforms, but watching that channel makes me feel in the loop. 2. I'm a huge fan of Heavy Metal and Hard Rock music. I grew up on bands like Kiss, Van Halen, Metallica, Anthrax and Iron Maiden. I still, sometimes, crank the old tunes. Yup. I was (still am) a headbanger. 3. Prior to Twist Image, I started a record label - Distort Entertainment - with a business partner. We signed the band, Alexisonfire. A little while after I left the label to do the Twist Image thing, the band broke big. They've gone platinum-plus, have released their discs in multiple countries and have won both Juno and MuchMusic Awards over the years. It gives me a huge sense of pride to watch their success. 4. I keep secrets very well. Both mine and other people's. 5. I don't like nature. I'm terribly bad at outdoor stuff like camping, skiing, hiking, etc... I'm way more of a Concrete Jungle type of cat. 6. I can't cook to save my life. I'm not even sure how to boil water. Not being able to cook is one of my greatest regrets. 7. I play the electric bass and some guitar. I even studied the electric bass in the Music program at the college level. I played in a couple of bands and have performed live - but nothing major. I still have both an electric bass and an acoustic guitar in my home office that I, occasionally, strum. 8. I love shopping. Everything from shopping malls to flea markets. I can't walk by a Future Shop, Best Buy or Indigo Books without walking in. This includes clothing stores too (black only... but that, you knew ;). I love the smell of commerce in the morning (to quote the movie, Mallrats). To keep the linkbaiting going, here are the eight people I'm tagging (let's hope they all take part and tag eight more people) - Chris Brogan - Julien Smith - Hugh McGuire - Casey McKinnon - Avinash Kaushik - Bryan Eisenberg - Joseph Jaffe - Shel Holtz. Tags: 8 things meme alexisonfire anthrax avinash kaushik best buy blog bryan eisenberg casey mckinnon chain letter chris brogan collin douma dave fleet distort entertainment fleet street pr future shop g4techtv hard rock heavy metal hugh mcguire indigo books iron maiden joseph jaffe julien smith juno award kiss link bait mallrats metallica muchmusic radical trust shel holtz twist image van halen
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SPOS #84 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - New Year Marketing Resolutions
from Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image December 30, 2007
Welcome to episode #84 of Six Pixels Of Separation - The Twist Image Podcast. I had a total blast on the last episode and now we're back to our regularly scheduled content of trying to figure out how Marketing and Technology can make all of us better at Digital Marketing. We've got some late editions to the Yuletide Log episode and provide some insights/tactics to make your 2008 count. Allow me to take this opportunity to with you a very Happy New Year - all the best. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #84 - Host: Mitch Joel. Running time: 45:21. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - www.twistimage.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1270 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Seth Godin Action Figure. Meatball Sundae by Seth Godin. Earideas. Lunch with Hugh McGuire and Julien Smith. Twist Image Share 2007. Audio Comment Jay Berkowitz Ten Golden Rules. Audio Comment - Jay Ehret - The Marketing Spot. Audio Comment Shel Holtz For Immediate Release The Hobson and Holtz Report. Six Points of Separation Six Ways To Make 2008 Count In New Marketing: 1. Centralize. 2. Your feeds. 3. del.icio.us. 4. Be selfish. 5. iTunes. 6. Hardware. 7. Online social network. 8. Share. Six Pounds of Sound (without C.C. Chapman) David Usher The Music . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #84 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging business cc chapman david usher. deepak chopra delicious digital marketing earideas facebook for immediate release foreword thinking google hugh mcguire in over your head itunes jay berkowitz jay ehret julien smith loretta laroche marketing meatball sundae mike lipkin motivational books online social network podcast podcasting power within seth godin shel holtz six pixels of separation social media marketing ten golden rules twist image
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SPOS #84 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - New Year Marketing Resolutions
from Six Pixels of Separation - Marketing and Communications Insights Podcast - By Mitch Joel at Twist Image December 30, 2007
Welcome to episode #84 of Six Pixels Of Separation - The Twist Image Podcast. I had a total blast on the last episode and now we're back to our regularly scheduled content of trying to figure out how Marketing and Technology can make all of us better at Digital Marketing. We've got some late editions to the Yuletide Log episode and provide some insights/tactics to make your 2008 count. Allow me to take this opportunity to with you a very Happy New Year - all the best. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #84 - Host: Mitch Joel. Running time: 45:21. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - www.twistimage.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1270 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Seth Godin Action Figure. Meatball Sundae by Seth Godin. Earideas. Lunch with Hugh McGuire and Julien Smith. Twist Image Share 2007. Audio Comment Jay Berkowitz Ten Golden Rules. Audio Comment - Jay Ehret - The Marketing Spot. Audio Comment Shel Holtz For Immediate Release The Hobson and Holtz Report. Six Points of Separation Six Ways To Make 2008 Count In New Marketing: 1. Centralize. 2. Your feeds. 3. del.icio.us. 4. Be selfish. 5. iTunes. 6. Hardware. 7. Online social network. 8. Share. Six Pounds of Sound (without C.C. Chapman) David Usher The Music . Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #84 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging business cc chapman david usher. deepak chopra delicious digital marketing earideas facebook for immediate release foreword thinking google hugh mcguire in over your head itunes jay berkowitz jay ehret julien smith loretta laroche marketing meatball sundae mike lipkin motivational books online social network podcast podcasting power within seth godin shel holtz six pixels of separation social media marketing ten golden rules twist image
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SPOS #83 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Yuletide Log Festivus Miracle Edition
from Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image December 23, 2007
Welcome to episode #83 of Six Pixels Of Separation - The Twist Image Podcast. There is no doubt that this is now, officially, my favourite Podcast of the year. I get to turn this show over to you - the community - to share your thoughts on the year that was and the year ahead. I was blown away by the diverse voices that took part in this Yuletide Log episode. There are men and women from all over the world, but even more fascinating is that there are more than a few who are not even Marketing, Communications or Advertising professionals - just people listening and learning. That's probably the highest level of praise one can hope for. I received a few additional audio comments post-recording which I will play in the coming weeks - so, if you're interested, you can still add your thoughts and commentary to the community. Here's how. Allow me to take this last opportunity to wish you and yours a very Happy Holiday and a healthy and safe New Year. I'll also direct you over to the Twist Image Holiday Greeting - Share 2007. In the meantime, let the show play in the background as you take a break to celebrate with your family and loved ones. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #83 - Host: Mitch Joel. Running time: 1:27:53. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - www.twistimage.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1260 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Yuletide Log Podcast - I'm turning Six Pixels of Separation over to you... Greenfields Report Bernard Goldbach Podcasting.ie. Jeanine Arnopoulos Pastor Paul's Mission. Neville Hobson For Immediate Release. John Wall Christopher S. Penn Marketing Over Coffee The M Show The Financial Aid Podcast Awaken Your Superhero. Connie Crosby. Terry Fallis and David Jones Inside PR. Reid Smith Information Group (I could not find the link - sorry). Mari Smith Why Facebook ? Paul Muller -The CaffiNation Podcast. David Jacobs - The Connected World. Adele McAlear McAlear Marketing. Collin Douma Radical Trust Social Media Group. Scott Monty The Social Media Marketing Blog. Donna Papacosta Trafcom News. Paull Young Young PR and Forward Podcast. Dan York Disruptive Conversations - Blue Box - The VoIP Security Podcast. Michael Seaton Scotiabank The Client Side. Anna Farmery The Engaging Brand. Shel Holtz For Immediate Release. Jay Moonah Uncle Seth Online Music Marketing. Michelle Sullivan Michelle Sullivan Communications. Robin Browne ngo2pointO. Christopher S. Penn Awaken Your Superhero The Financial Aid Podcast Marketing Over Coffee. Allie Osmar - Marsteller Interactive. Dave Delaney Dave Made That My Emma. Heidi Miller Diary of a Shameless Self-Promoter. Rob Cotter Fixion Media. C.C. Chapman Managing The Gray The Advance Guard Accident Hash with a very special Six Pounds of Sound. Music is courtesy of Allison Crow. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #83 - Host: Mitch Joel. Tags: accident hash adele mcalear advertising allie osmar allison crow anna farmery anthony robbins awaken your superhero bernard goldbach blog blogging blue box podcast business caffination podcast cc chapman christopher s penn collin douma connie crosby dan york dave delaney david jones deepak chopra digital marketing disruptive conversations donna papacosta facebook financial aid podcast fixion media for immediate release foreword thinking forward podcast google heidi miller inside pr itunes jay moonah jeanine arnopoulos john wall loretta laroche managing the gray mari smith marketing marketing over coffee michael seaton michelle sulivan mike lipkin motivational books my emma neville hobson ngo2point0 online social network pastor paul paull young podcast podcasting power within radical trust reid smith robin browne scotiabank scott monty shel holtz six pixels of separation social media marketing social media marketing blog terry fallis the advance guard the client side the engaging brand the m show trafcom news twist image uncle seth young pr
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SPOS #83 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - The Yuletide Log Festivus Miracle Edition
from Six Pixels of Separation - Marketing and Communications Insights Podcast - By Mitch Joel at Twist Image December 23, 2007
Welcome to episode #83 of Six Pixels Of Separation - The Twist Image Podcast. There is no doubt that this is now, officially, my favourite Podcast of the year. I get to turn this show over to you - the community - to share your thoughts on the year that was and the year ahead. I was blown away by the diverse voices that took part in this Yuletide Log episode. There are men and women from all over the world, but even more fascinating is that there are more than a few who are not even Marketing, Communications or Advertising professionals - just people listening and learning. That's probably the highest level of praise one can hope for. I received a few additional audio comments post-recording which I will play in the coming weeks - so, if you're interested, you can still add your thoughts and commentary to the community. Here's how. Allow me to take this last opportunity to wish you and yours a very Happy Holiday and a healthy and safe New Year. I'll also direct you over to the Twist Image Holiday Greeting - Share 2007. In the meantime, let the show play in the background as you take a break to celebrate with your family and loved ones. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #83 - Host: Mitch Joel. Running time: 1:27:53. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - www.twistimage.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1260 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Yuletide Log Podcast - I'm turning Six Pixels of Separation over to you... Greenfields Report Bernard Goldbach Podcasting.ie. Jeanine Arnopoulos Pastor Paul's Mission. Neville Hobson For Immediate Release. John Wall Christopher S. Penn Marketing Over Coffee The M Show The Financial Aid Podcast Awaken Your Superhero. Connie Crosby. Terry Fallis and David Jones Inside PR. Reid Smith Information Group (I could not find the link - sorry). Mari Smith Why Facebook ? Paul Muller -The CaffiNation Podcast. David Jacobs - The Connected World. Adele McAlear McAlear Marketing. Collin Douma Radical Trust Social Media Group. Scott Monty The Social Media Marketing Blog. Donna Papacosta Trafcom News. Paull Young Young PR and Forward Podcast. Dan York Disruptive Conversations - Blue Box - The VoIP Security Podcast. Michael Seaton Scotiabank The Client Side. Anna Farmery The Engaging Brand. Shel Holtz For Immediate Release. Jay Moonah Uncle Seth Online Music Marketing. Michelle Sullivan Michelle Sullivan Communications. Robin Browne ngo2pointO. Christopher S. Penn Awaken Your Superhero The Financial Aid Podcast Marketing Over Coffee. Allie Osmar - Marsteller Interactive. Dave Delaney Dave Made That My Emma. Heidi Miller Diary of a Shameless Self-Promoter. Rob Cotter Fixion Media. C.C. Chapman Managing The Gray The Advance Guard Accident Hash with a very special Six Pounds of Sound. Music is courtesy of Allison Crow. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #83 - Host: Mitch Joel. Tags: accident hash adele mcalear advertising allie osmar allison crow anna farmery anthony robbins awaken your superhero bernard goldbach blog blogging blue box podcast business caffination podcast cc chapman christopher s penn collin douma connie crosby dan york dave delaney david jones deepak chopra digital marketing disruptive conversations donna papacosta facebook financial aid podcast fixion media for immediate release foreword thinking forward podcast google heidi miller inside pr itunes jay moonah jeanine arnopoulos john wall loretta laroche managing the gray mari smith marketing marketing over coffee michael seaton michelle sulivan mike lipkin motivational books my emma neville hobson ngo2point0 online social network pastor paul paull young podcast podcasting power within radical trust reid smith robin browne scotiabank scott monty shel holtz six pixels of separation social media marketing social media marketing blog terry fallis the advance guard the client side the engaging brand the m show trafcom news twist image uncle seth young pr
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SPOS #79 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Corporate Blogs With Debbie Weil
from Six Pixels of Separation - Marketing and Communications Insights Podcast - By Mitch Joel at Twist Image November 25, 2007
Welcome to episode #79 of Six Pixels Of Separation - The Twist Image Podcast. It seems like I've had a flurry of great conversations with the who's who of the Digital Marketing landscape, and this week is no exception. I had the pleasure of hanging out with Debbie Weil - author of The Corporate Blogging Book and Blogger over at BlogWrite For CEOs when we both presented at Webcom Montreal last week. This conversation is all about how corporations are leveraging Blogs and how far we've come in such a short period of time. The topic of online social networks, privacy and information is babbled about in two audio comments, so please feel free to add your voice and thoughts to the community. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #79 - Host: Mitch Joel. Running time: 50:22. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - www.twistimage.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1160 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #7 is now live and features Ben Mezrich - author of the books, Rigged, Bringing Down The House and more. IAB Canada Interactive To The Max. Panel discussion on Widgets. Dinner in Palo Alto with Shel Holtz of For Immediate Release and his wife, Michele. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Audio Comment Doug Haslam Tech PR Gems PRobeCast - Gischeleman Blog Topaz Partners. Audio Comment Robin Browne NGO 2.0. Government of Canada - Privacy Commission. Video: Privacy On Social Networks. Audio Comment Steve Carter- Eugene, Oregon. In Conversation with Debbie Weil BlogWrite For CEOs and author of The Corporate Blogging Book live from Webcom Montreal. The conversation lasts about 13 minutes. Six Points of Separation Six Ways To Re-Think Corporate Blogs: Beyond products. Comments. Raise the bar. Link-baiting. The platform. The long road. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #79 - Host: Mitch Joel. Tags: advertising anthony robbins blogging blogs blogwrite for ceos business canadian marketing association corporate blogging book debbie weil digital innovation award digital marketing doug haslam facebook for immediate release foreword thinking google government of canada iab canada interactive to the max itunes loretta laroche marketing mike lipkin motivational books online social network podcast podcasting power within privacy comission robin browne shel holtz six pixels of separation social media marketing topaz partners twist image webcom montreal widgets
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SPOS #79 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Corporate Blogs With Debbie Weil
from Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image November 25, 2007
Welcome to episode #79 of Six Pixels Of Separation - The Twist Image Podcast. It seems like I've had a flurry of great conversations with the who's who of the Digital Marketing landscape, and this week is no exception. I had the pleasure of hanging out with Debbie Weil - author of The Corporate Blogging Book and Blogger over at BlogWrite For CEOs when we both presented at Webcom Montreal last week. This conversation is all about how corporations are leveraging Blogs and how far we've come in such a short period of time. The topic of online social networks, privacy and information is babbled about in two audio comments, so please feel free to add your voice and thoughts to the community. Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #79 - Host: Mitch Joel. Running time: 50:22. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Comments are now live on the new Blog - www.twistimage.com/blog. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1160 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #7 is now live and features Ben Mezrich - author of the books, Rigged, Bringing Down The House and more. IAB Canada Interactive To The Max. Panel discussion on Widgets. Dinner in Palo Alto with Shel Holtz of For Immediate Release and his wife, Michele. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. Audio Comment Doug Haslam Tech PR Gems PRobeCast - Gischeleman Blog Topaz Partners. Audio Comment Robin Browne NGO 2.0. Government of Canada - Privacy Commission. Video: Privacy On Social Networks. Audio Comment Steve Carter- Eugene, Oregon. In Conversation with Debbie Weil BlogWrite For CEOs and author of The Corporate Blogging Book live from Webcom Montreal. The conversation lasts about 13 minutes. Six Points of Separation Six Ways To Re-Think Corporate Blogs: 1. Beyond products. 2. Comments. 3. Raise the bar. 4. Link-baiting. 5. The platform. 6. The long road. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #79 - Host: Mitch Joel. Tags: advertising anthony robbins blog blogging blogwrite for ceos business canadian marketing association corporate blogging book debbie weil digital innovation award digital marketing doug haslam facebook for immediate release foreword thinking google government of canada iab canada interactive to the max itunes loretta laroche marketing mike lipkin motivational books online social network podcast podcasting power within privacy comission robin browne shel holtz six pixels of separation social media marketing topaz partners twist image webcom montreal widgets
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NCR 035: Learning about del.icio.us
from New Comm Road July 28, 2007
Learning about del.icio.us. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Saturday, July 28, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad MEDIA MONITORING MINUTE A word from Chip Griffin, CEO of Custom Scoop, New Comm Road s sponsor. For a free trial of Custom Scoop s ClipIQ Service, visit http://www.customscoop.com/NewCommRoad LATEST NEWS Chip, CustomScoop, Joseph Jaffe s Across the Sound sponsorship challenge, and what I d like. My new venture ConnectedWorker.com PodCamp Australia - Operation Rush the Charts promo. TOOLS OF YOUR TRADE From a meetup at the ThirstyBear in San Francisco. Sallie Goetsch: Google Alerts, LinkedIn Andy Kaufman: Twitter, Facebook, craigslist Shel Holtz: LinkedIn, Facebook, MyRagan, Communicators Network, Twitter, Second Life, instant messaging NEW COMM ROAD MAP How to get the most out of del.icio.us, a social-bookmarking site. Add my del.icio.us and post to del.icio.us buttons to your browser for easy bookmarking. Tag, tag, tag! Use meaningful tags that will help you to find your posts later on, and will be useful for the community. Add meaningful text and comments in the Notes box. Build and follow your del.icio.us network, and share meaningful links with them. Use the private saving option in your settings to keep selected bookmarks private, or to share internally or with a client. Use the subscriptions area to follow tags and keywords. Export RSS feeds from del.icio.us into your RSS reader. Incorporate your bookmarks and tags into your blogs. NOTES Visit the New Comm Road Travelers group in Facebook. This show can also be found on Blubrry. MUSIC From GarageBand.com: Still Holding On, by Rantings of Eva CONTACT US Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 222-9130 Technorati Tags: ThirstyBear, Sallie Goetsch, Podcast Asylum, Andy Kaufman, Shel Holtz, CustomScoop, Chip Griffin, Joseph Jaffe, Across the Sound, PodCamp Australia, PodCamp UK, PodCamp Ireland, Operation Rush the Charts, Bryan Person, New Comm Road, del.icio.us, pitching journalists LISTEN Running time: 28:31 Direct download this episode, or listen using the player above!
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Blogging for Business at Internet Retailer - Get Elastic #42
from Get Elastic June 26, 2007
As Internet Retailer winds down (you can hear packing tape in action in the background), Dave enjoys a candid and humorous chat with Ted Demopolous, author of Blogging for Business and other books (including What No One Ever Tells You About Blogging and Podcasting). They discuss the power of blog comments, sock puppet blogs, being a dull person and how blogs shorten sales cycles with plenty of examples and anecdotes including how to buy a hammock. MP3 File Your Emails Are NOT as Effective as You Think They Are! Free webinar: Thursday, November 8th, 9am PT / 12pm ET: 12 Can't Miss Email Strategies for Online Retailers Guest Panelist: Carolyn Gardner, Director of e-Marketing Services, Sitebrand
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Leveraging New Marketing Tools with Shel Holtz - Get Elastic #36
from Get Elastic April 25, 2007
Shel Holtz joins the conversation to discuss the ways new marketing and communication tools can assist retailers collaborate with customers - resulting in better experiences and increased sales. Along with host DaveO, they discuss blogging for business, reasons for podcasting, what s up with Second Life, ways to engage audiences with Twitter and Ustream.tv and the low-down on Social Media Releases plus Shel wisely advises strategic action before diving in. MP3 File (crayonville in Second Life) Shel is frequent flier, professional speaker and prolific writer as well as VP of New Marketing at crayon (a new marketing company). He joined us from Toronto where is presenting at Visa s Ecommerce Summit. Thanks to Chris Clarke at Thornley Fallis Communications for the hookup. Thanks to Derek K. Miller (Penmachine.com) for music track That s No Dream. Topical Annotations A Shel of my Former Self - Shel s Holtz s personal blog Holtz Communications + Technology - Shel s professional services Road Weary - Shel s Travel frustration blog crayon - a new marketing company - Shel s daily toil The American Family Whirlpool podcast Linden Labs Second Life Darren Barefoot s GetaFirstLife project GetaFirstLife.com Get a First Life - Second Life Insider Technorati tag: secondlife crayon in Second Life Twitter Twitter - Wikipedia twittervision Ustream.tv Social Media Release Chris Heuer s Idea Engine Microformats Social Media Club Social Media Club is being organized for the purpose of sharing best practices, establishing ethics and standards, and for promoting media literacy. This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share and learn. Sample Social Press Release (Coca-cola Virtual Thirst campaign by crayola) Your Emails Are NOT as Effective as You Think They Are! Free webinar: Thursday, November 8th, 9am PT / 12pm ET: 12 Can't Miss Email Strategies for Online Retailers Guest Panelist: Carolyn Gardner, Director of e-Marketing Services, Sitebrand
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Neville Hobson podcast
from PodLeaders - Thought Leaders podcast April 16, 2007
Download audio file (neville_hobson_podcast.mp3) Episode 53 of the PodLeaders show - 46 mins 19 secs My guest on the show this week is blogger, podcaster and intrepid SecondLife explorer Neville Hobson. I invited Neville to come on the show to talk about Second Life, Crayon and communications in general. Here are the questions I asked Neville and the times I asked them: Neville, can you give us a bit of background on yourself, how did you get into this whole arena? How did you get into blogging and podcasting, how did that kick off? - 02:19 And you have been doing a bi-weekly podcast with Shel Holtz for nearly two years now - 03:54 How do you keep it going though, two podcasts a week is a huge commitment? 04:47 What do you see as the advantages for a company of an involvement in Second Life? - 06:51 So a lot of it is about experimentation, as opposed to actual business benefits? - 09:51 Questions from readers: Paul Watson My problem with Second Life is the disconnect when moving between the âgameâ and the rest of my digital life (Mac desktop, browser, email client etc.) It takes time to load and even when run as a window switching between it and everything else is not as slick as other applications. Is Second Life best as a completely immersive experience or will the boundary start to fade and switching between it and everything else become faster and easier? - 11:33 At the moment there are no voice capabilities in Second Life, will they need a slew of new servers when this is brought on stream? - 13:45 More questions from readers: Evert Bopp You might ask him if he would like to comment on the articles on Second Life by Randolph Harrison. - 15:37 James Corbett How does Neville think the imminent integration of voice functionality will affect the culture of Second Life? Will it erode the fantasy side of the environment? What opportunities are afforded by the increasingly immersive capabilities going forward, for example regarding telepresence vis-a-vis high-end systems like Ciscoâs Telepresence 3000. - 19:12 Ina O Murchu Second Life is very time consuming and lags quite a lot despite this there has been an initial rush to setup businesses there and many educators are investing a lot of time and effort in Second Life to try to get the virtual world of education going. Is there not the fear that something better will come along as in the case of Sonys PS3 Home community and peoples attention being focused into something that works faster and is better. Admittedly not everyone will have a PS3 console so âHomeâ may become an elite community however people will more be inclined to join the better looking community. How does Second Life expect to survive with so much change coming and cope with the continuous competition? - 23:10 Neville, Do you believe virtual communities hurt real communities? Is it such a smart thing to devote so much attention to fantasy when there is so much to be done in the first Life? Whats your take/opinion? - 27:37 Jasmine Chng Iâll be interested to hear what their plans are for Crayon. Seems like a lot of marketing done in and around Second Life. Is that the only platform Crayon uses for its marketing efforts? How are they using new tools like twitter? - 29:24 You guys are running a thing called Coffee with Crayon, what is that, and how does it work? - 38:48 Finally, if someone wants to get into SecondLife, how do they go about that and what do they do once in there? - 41:51 Download the entire interview here (21.2mb mp3) Technorati Tags: blogger, james corbett, neville, paul watson, podcast, podcasting, podcasts, secondlife, second life, Shel holtz
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SPOS #39 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - PodCamp Toronto 2007 - Bring The Noise
from Six Pixels of Separation - Marketing and Communications Insights Podcast - By Mitch Joel at Twist Image February 18, 2007
Welcome to episode #39 of Six Pixels Of Separation - The Twist Image Podcast. All sorts of audio comments and excitement over PodCamp Toronto 2007, more on del.icio.us, a cool new Geek Dinner Montreal with Shel Holtz and a lot more. It also seems like the conversation on value-based billing has fizzled. Have we agreed that real value-based billing is when you get value for what you paid for? Enjoy this conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #39 - Host: Mitch Joel. Running time: 41:52. Audio comment line - please send in a comment and add your voice to the community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. PodCamp Toronto - February 24-25, 2007. The Power Within Montreal - April 3rd - Bill Clinton, Anthony Robbins and myself along with Jerry Greenfield (Co-founder of Ben . "Super Hot Lady Cop" Beau Hall. David Jones suggests Six Pixels of Sound as the title for C.C.'s music segment. I was thinking Six Pounds of Sound - what do you think? Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #39 - Host: Mitch Joel. Tags: delicious geek dinner montreal podcamp shel holtz toronto
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Shel Holtz interview: podcasting and new media
from Marketing Edge January 18, 2007
The idea of podcasting for business continues to grow. For those who like numbers, I ll point you to a study by the Pew Internet and American Life Project (PDF) that shows us that 12 percent of Internet users had downloaded a podcast –- and that was back in April of 2005! The numbers for the 30-49 age range went from 10 percent in the spring of 2006 to 14 percent in August. The 50-64 age category went from 8 percent to 12 percent during that same period. This chips away at the perception that anything with the word pod in it is just for kids. Moving beyond the numbers, I believe that it is more about the benefits of the medium of audio than it is about playing the numbers game -– and Shel Holtz, another granddaddy of podcasting, agrees. So whether you are a big consumer brand like Purina or a boutique international business consultancy like Technomic Asia, chances are, you can find a meaningful, effective way to use podcasting to achieve business objectives. In today s conversation, Shel and I hit on some of the ways businesses are using podcasts. Good audio is a way for people to learn, have powerful experiences, and be entertained. The issue is, does a business entity have the information and skills to tell its story? One of the ways to find the answer is to attend the NewComm Forum in Las Vegas March 7-9. Shel and his For Immediate Release podcast co-host Neville Hobson of the marketing firm Crayon will put on a workshop on March 6, the day before the NewComm Forum actually starts, in which they ll cover the foundation for the how and why of podcasting. Other presentations at the forum will build on this foundation with examples of format styles, business cases, and how to integrate other social media, including blogs, wikis, videos, and yes, even college class projects designed to put your product in front of that demographic. My presentation will talk about that crafty tactic as used by the energy drink Bawls. Speaking of the NewComm Forum, be sure to enter the Provident Partners drawing to win a trip to the conference, including airfare, hotel and conference registration. Want to help out a food shelter? Contribute! Give us some feedback by leaving a comment on the blog, e-mail us at marketingedge@providentpartners.net or call our comment line (651-695-0174, extension 3). We will donate a food item for each comment we get. Thanks for listening. Show notes: 1:00-3:00 Podcasting 101 workshop overview and who benefits from attending 3:00-5:00 Build vs. outsource podcasting capabilities 5:00-8:00 Business use of podcasting 8:00-10:00 Other business uses for audio 10:00-12:00 How to register to win a trip to the NewComm Forum Technorati Tags: Shel Holtz, NewComm Forum, podcasting
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