Searchengineoptimization Videos

Michael Rodriguez is president and owner of Adventure Hosting Inc, developers of the ecommerce solution known as Shop a la Cart. In this supplement to "Cart of the Week," Rodriguez talks about how he created his first computer program at age six and how he eventually became a professional website and ecommerce developer.

Many shoppers don't use gift wrapping services because they prefer to save the money, or they might want to check what they bought before it is wrapped. Try offering a DIY gift-wrapping kit with your branded gift-wrap, ribbon, and card for a nominal fee. You won't need to use staff resources wrapping products, plus your customer gets to inspect the gift before he or she presents it. It's a win-win solution.

Boyd Badten is director of technical service for the online printing company, PrintingForLess.com, located in Livingston, Mont. In this "Lessons Learned" supplement, Badten talks about how the company worked to distinguish itself from the online printing competition to become one of the most popular printers in the U.S.

Allow shoppers to reach the check out page before asking them to register with your website. The information learned at check out, such as name, address and email, can be used to create customer accounts. Eliminating this extra step in the online shopping process can get you one step closer to a completed order.

Charles Nicholls is founder of real-time analytics firm SeeWhy. In this supplement to "Chart of the Week," Nicholls talks about the primary causes of shopping cart abandonment.

Here's a tip from shopping cart developer, Temi Odurinde, on how to build customers' trust, "Invest in third party security certification. There are quite a few shoppers out there who are still skeptical about buying online, and certification goes a long way to boosting a shopper's confidence in online shops."