Search Engine Optimization Videos

The deadline for shopping carts to become PA-DSS compliant is July 1, 2010. If your shopping cart provider is not PA-DSS compliant or in the process of becoming certified, consider switching to an alternative payment solution, such as Google Checkout or PayPal Express Checkout. Payment information is not handled by the merchant and the merchant’s shopping cart is not considered a payment application so it won't fall under the PA-DSS mandate.

4Q by iPerception can help you get quick, actionable insights from your visitors. Located at 4qsurevy.com, 4Q is a free, online survey solution that tells you why visitors are at your website and whether or not they are completing their tasks (and if not, why not?). 4Q will integrate with any website and, best of all, it is free.

Lawrence Cramer is CEO of Cartweaver.com and a social media expert. In this supplement to his article: Social Media Marketing: Four Steps for Getting Started Cramer discusses the importance of social media and why a blog is the foundation of an effective social media strategy. He also gives examples of companies that have found success with tools like Facebook and Twitter.

Jill Exler is founder and CEO of Jexbo.com, an online retailer of books that have been self-published by their authors. She founded the business in 2007, after having been frustrated by the options to sell her own self-published book. Exler's business is based in Michigan, in the U.S., but she divides her time between there and Germany. She joins Practical eCommerce's Kerry Murdock.

Brainstorm a few website variations and try them out on real visitors with Google Website Optimizer. The tool lets you test and learn different variations of banner ads, promotions, design and immediately understand which version is driving the best results. Google Website Optimizer is fully integrated with Google Analytics, and best of all, it is free.