Scott Hebner Videos

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-rc3-_-b&S_TACT=105AGX23&S_CMP=SMVID-bIBMers and customers discuss the challenges of finding insight in the development process. Knowing the proper information--so that stakeholders and engineering on a project are on the same page--having the facts to make faster, better business decisions, and being able to see all this data can make a business more competitive. Rational software can help businesses find insight and tie the development process to best practices and business results.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-ck1-_-b&S_TACT=105AGX23&S_CMP=SMVID-b IBMers and customers discuss the changing landscape of software development. Smarter products are requiring developers to create more complex software, so tools like requirements management and testing software are becoming more integral. New software development processes are increasingly including customer input, so the product and the customer are entwined throughout the product lifecycle.

http://www.ibm.com/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-th4-_-b&S_TACT=105AGX23&S_CMP=SMVID-b IBMers talk about the value of smarter products and how they are differentiated in the marketplace. Software-driven products that offer solutions for smart devices like cell phones and cameras to issues like healthcare are providing real value to consumers. IBM's spectrum of services, from the development to management of products, can help consumers transition to a world of smart products.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-sh1-_-b Scott Hebner, marketing lead for Rational Software, speaks about how many products today are controlled by built-in software systems. In addition to building software-led products, manufacturers now must be concerned with how their products interact with other smart products that they do not control-- a complex system of relationships in increasingly dynamic environments.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-sh2-_-b Scott Hebner, marketing lead for Rational Software, discusses the challenge of IBM customers to differentiate their products in an environment where buyer demand is so dynamic and quick-changing that they have to update their products almost in real-time. To face this challenge, manufacturers must make products that can adapt to the customer's need--more intelligent products that can interconnect with other products and other applications, and are instrumented so they can respond and sense what s going on around them.