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SPOS #175 - Personality And Authenticity With Rohit Bhargava

SPOS #175 - Personality And Authenticity With Rohit Bhargava

from Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image on October 11, 2009
Duration: 0
Welcome to episode #175 of Six Pixels Of Separation - The Twist Image Podcast. Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to sit down and have a very powerful conversation with Rohit Bhargava at the airport. Rohit is the author of the book, Personality Not Included, and one of the top marketing bloggers over at, Influential Marketing Blog. Along with that, he is also a senior PR and Marketing executive at Ogilvy PR based in Washington, DC. We discuss everything from Personal Branding and Digital Marketing to how to market a book in 2009 and how he feels about platforms like Blogging and Twitter. Rohit is one smart guy and this is one conversation worth listening to. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #175 - Host: Mitch Joel. Running time: 24:36. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Media Hacks #19 will be out next week and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Rohit Bhargava. Blogger at Influential Marketing Blog. Author of Personality Not Included - Why Companies Lose Their Authenticity And How Great Brands Get it Back. Founding member of the 360 Digital Influence group at Ogilvy. This podcast was recorded at the Detroit Metro Airport immediately following Brand Camp University (put on by Hajj Flemings). Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #175 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven brand camp university cc chapman chris brogan christopher s penn detroit digital marketing facebook facebook group financial aid podcast hajj flemings hugh mcguire in over your head influential marketing blog itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs ogilvy pr online social network personality not included podcast podcasting rohit bhargava six pixels of separation social media marketing trust agents twist image twitter web 20
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DC Piazza Episode #8 - Social Media Event & Interview with Frank Warren

DC Piazza Episode #8 - Social Media Event & Interview with Frank Warren

from popular posts - blip.tv (beta) on January 16, 2009
Duration: 218
Online video show for social media events in DC and related.
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Using It

Using It

from PSFK TV on October 16, 2008
Duration: 2133
At the PSFK Conference San Francisco 2008, bootstrapping expert George Parker (AdScam) will lead a discussion with leading marketing innovators Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB) on how companies and organizations can leverage social media to enhance consumer dialogue, evolve product offering and improve sales. www.psfk.com
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Using It

Using It

from PSFK TV on October 16, 2008
Duration: 2133
At the PSFK Conference San Francisco 2008, bootstrapping expert George Parker (AdScam) will lead a discussion with leading marketing innovators Rohit Bhargava (Ogilvy 360 Digital Influence), Lynn Casey (Team Noesis), Adrian Ho (Zeus Jones), and Mark Lewis (DDB) on how companies and organizations can leverage social media to enhance consumer dialogue, evolve product offering and improve sales. www.psfk.com
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Rohit Bhargava, author of "Personality not included", Part 2

Rohit Bhargava, author of "Personality not included", Part 2

from IBM developerWorks podcasts on August 19, 2008
Duration: 1081
Continuation of podcast with Rohit Bhargava, marketer, blogger, speaker and author of Personality Not Included. Rohit talks about his guide for companies on understanding and using their personality to better connect with customers in the social media era.
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Discussion with Rohit Bhargava before my interview

Discussion with Rohit Bhargava before my interview

from Videoblogging - recent posts - blip.tv (beta) on July 25, 2008
Duration: 530
Rohit Bhargava | www.aboutrohit.com Author, Personality Not Included | www.personalitynotincluded.com Blogger, Influential Marketing | rohitbhargava.typepad.com Marketer, SVP at Ogilvy 360 Digital Influence | blog.ogilvypr.com
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The Engaging Brand: Show #178 - How to add personality to your brand

The Engaging Brand: Show #178 - How to add personality to your brand

from PodcasterNews.com Business and Politics on July 13, 2008
Duration: 0
Today I talk with Rohit Bhargava who has written Personality Not Included. Rohit is one of the leading marketing bloggers - you can check out his Influential Marketing blog here and also check out the Personality Not Included website for loads of resources. I ask Rohit How do your reconcile a company of individual personalities with one corporate personality?Do corporate personalities mirror humans and have both good and bad aspects to them?Do you have to be attractive to show your personality or does your personality create the brand attraction?Do small businesses have an advantage?What are back stories and how can they help brand building?How you can make customers feel special by providing special insightsIn depth look at 3 different strategies - The UnWhatever Marketing strategy, The Fallibility Marketing concept and the Anti Marketer Marketing idea.Do corporate personalities change over time as with human beings?Was it an anti marketing technique to call the book Personality Not Included?Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed
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Digital Podcast 46: Personality Not Included

Digital Podcast 46: Personality Not Included

from Digital Podcast on April 12, 2008
Duration: 2115
In Digital Podcast 46, we interview Rohit Bhargava, Senior Vice President, Digital Strategy Marketing for Oglivy s 360 Digital Influence group, about his new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back. The book is about why brands need to have a personality, how to avoid being faceless and finding a way to add more authenticity into marketing. Rohit describes to us how he came to write the book and what he wanted to accomplish. He describes what he means by personality and provides some concrete, actionable suggestions for how to use his ideas in your marketing work. He argues that personality must be unique, authentic and talkable. We explore what he means by talkable and in the process he reveals a secret about the book that readers will want to know. To hear the secret you will have to listen to the podcast. Pay attention around the half-way point to hear the details. Rohit also goes into detail about how he is using the ideas in his book to market the book. The ideas he shares are valuable for everyone with something to market. If you re a CEO who wants to make your marketing more effective, a marketing manager who wants to make a difference, a blogger/podcaster who wants to grow your audience then the ideas and suggestions Rohit makes are worth paying attention too. Remember be unique, be authentic, be talkable. You can find out more about Rohit at Influential Marketing Blog and at the book s web site at PersonalityNotIncluded.com. You can buy the book at Amazon (affiliate link) . Technorati Tags: Rohit Bhargava, Personality Not Included More: Digital Podcast | Alex Nesbitt | E-Mail | 562-824-5193 Click here to follow me on Twitter
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Social Media Today - Rohit Bhargava

Social Media Today - Rohit Bhargava

from Social Media Today with Douglas Walker on May 23, 2007
Duration: 1249
Back to basics! Welcome to the 15th edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective;. In this episode we talk to Rohit Bhargava, Vice President, Interactive Marketing, Ogilvy Public Relations, and originator of the concept of social media optimization. Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below. Show Notes:Rohit, author of the widely read Influential Interactive Marketing Blog, tells us a bit about what he does at Ogilvy, the kinds of services he is asked for by his clients and provides some insight into Ogilvy's social media methodology. He explains the notion of social media optimization and we discuss whether blogging is dead, what the future of social media may hold for the enterprise, marketing, media and public relations and the importance of social media measurement. To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb} My Odeo Channel (odeo/c5980d54f89f57b8)
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