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[display_podcast] Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis and Martin Waxman talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from Josh Turner and Rick Weiss. Show Notes 00:26 Terry opens the show. 01:47 Terry mentions Shel Holtz's visit to Toronto. 03:29 Josh Turner leaves a comment about last weeks Inside PR on fit and personality. 07:08 Rick Weiss asks about too good to be true hires and whether a company should hire someone so that the other guy can't get them. 09:32 Martin introduces the main topic: Tips to becoming the better writer. 10:30 Tip #1: Read and read a lot. Try to read as eclectically as possible. 13:20 Tip #2: Be Clear. Clarity is absolutely essential in thought and writing. 15:00 Martin talks about the issue of Jargon (or Gobbledygook). 16:22 Tip #3: Writing it small. Learn to pair it down. Be concise and brief. (Martin cites Pontoon by Garrison Keillor as an example) 19:36 Word of Advice: Want to practice good writing? Get on Twitter! 20:26 Tip #4: Re-write and polish! Take the time to make it magnificent before sending it off to edit. 23:25 Tip #5: Watch that style and Grammar! Ensure your style is up to par and your grammar flawless. We Recommend: Reading White and Strunk's Elements of Style. Reading Eats, Shoots and Leaves by Lynne Truss. Listening to the Grammar Girl Podcast. Learning how to use the semicolon. 26:55 Tip #6: You can always be a better writer. We recommend: Volunteering to write articles for your community paper. Write in a journal every day. Take a writing workshop. 30:46 SUPPLEMENT: How to write a news release. Martin: Writes the headline. Brainstorms his points. Polishes the piece through 2nd and third drafts Terry: Writes the headline. Writes a sub-header. Writes the lead through to the end. Moves the paragraphs around. Edits through to the end. 34:14 Tip #7: Develop and work through your own personal style. 35:03 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees. Show Notes 00:30 Terry introduces the show. 02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker. 04:09 Terry discusses his talk at a communications event for Government of Ontario employees. 05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College) 05:24 Rick Weiss asks if it s possible to salvage the image of a company in distress with an excellent PR campaign 09:05 Terry introduces the comment from Guy Skipworth of Mediaco 09:28 Guy Skipworth opens the conversation on titles in agencies 10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important 23:40 Terry starts of the conversation about when to promote an employee. The panel discusses: Promoting from within Skills development Breaking down title boundaries Setting objectives Succession planning Career Planning Retaining Employees Culture Training Reviews 33:13 Terry closes up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Kyra Aylsworth and published by Samantha Lovelace.