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http://live.besttechie.net - Here are 5 helpful AdSense tips to improve your earnings. Blending, Location, Content integration, Separate accounts, and don't use standard banner ads.

Shift happens.

I spent five minutes at the recent Online News Association conference in Toronto chatting with Courtney Lowery, a friend who's the editor in chief of NewWest.net, one of the premier citizen media sites in the land. The day before, she gave a presentation about how to bring in different revenue streams to your pro-am citizen media site. Organizing educational events and conferences are two inventive ways. Here's her interview: Hi-quality MPEG-4 video (H.264) on Blip.tv MPEG-4 video on the Internet Archive | Ourmedia media page Flash version on Internet Archive

>Myles Brand Myles Brand talks about the number of dollars institutions are spending to support their student-athletes.

>Myles Brand discusses the rate of growth in intercollegiate athletics and explains the economics of college sports.

BusinessWeek columnists Jack & Suzy Welch say that it is perfectly human for managers to want to blame "up there" for how hard it is "down here." But real leaders can't do that. And they don't

For Mike Schultz, principal of the Boston-based Wellesley Hills Group, which helps services companies increase revenues, prices, and profits, selling is one of the toughest skills for anyone making the switch from working for a company to running their own company. In this inaugural Smart Answers podcast, columnist Karen E. Klein asks Schultz what he learned from his recent survey of 11 renowned sales and marketing experts that could help small-business owners become better sellers

Investment bankers are making bigger bets with their own assets than ever before, gambling that huge returns will make up for losses when things turn ugly. BusinessWeek Executive Editor John Byrne and investment banking editor Emily Thornton talk about how the skills that Treasury Secretary-designate Henry Paulson honed at Goldman Sachs may be just what the U.S. economy needs right now

13: Effectively motivating a firm's employees to participate in marketing and business development.

The five groups of activities needed for a balanced approach to building a business.