Retailers Videos

2 friends pretend to steel from an action sports convention booth. ColdHardSkits.comAuthor: RIDEusa Tags: skit prank funny college humor cky jackass comsedy asr action sports retailers active collection circa shoes Posted: 11 November 2009 Rating: 0.0 Votes: 0

It was a beautiful day in our area on Sunday so we decided to go for a drive. There s an outlet mall about thirty minutes from us. So we stopped and shopped! We like to combine work and play. While we were playing, we got a couple of ideas for post, including this one today. ___ ___ Where are your customers from? As we made a purchase, the clerk asked us for our phone number. She said, We like to know where our customers are from. Isn t that an important thing to know about your customers? Geographic area This is what the store we were at wanted to know. This may or may not be important to your business. It may be useful for targeting areas for your marketing. Marketing activity Unlike large companies, small businesses can t afford to invest a lot of money on building their brand. When we spend money as small business owners, we need to see a return in the short-term while also building our brand long-term. So discover what marketing activity is driving people to your business. While this is an inexact science, you want to determine as closely as you can if the time and money you re spending on various activities are paying off. Consumers often segment the research and the purchase. They may do some research on you as a result of one marketing activity. Then they may respond to another one to make a purchase. The first activity may be important to the process but doesn t get the credit it deserves. ___ Prior to Bigg Success, my businesses relied on inbound telemarketing. In other words, our customers called us to schedule projects. Our Customer Service Reps might ask this question, How did you hear about us? Later in the process, we might also have them ask, How did you get our phone number today? We often got a different answer from the same caller! ___ ___ Isn t that amazing? You don t want to annoy your customers with too many questions. You do want to get as much information as you can as a natural part of the conversation you re having. ___ Demographics There are a number of factors that may be important to understand about your customers. What is their level of education? How much money do they make? What is their occupation? Obviously, you may not directly ask them some of these questions. You may survey them anonymously. This information helps you target your products and services better. It s also highly likely that your future customers will be a lot like your current customers. So it helps you qualify prospects. Where are your customers going? It s arguably more important to know this one. What are your customers trying to accomplish? What problems are they having trying to do that? How can you help them? Retailers The type of business you have will dictate how you find this out. Let s say you re a retailer serving lots of customers with relatively small purchases. While they re checking out, you may ask them if there was anything that they didn t find. You may want to keep a list of their requests. When you start seeing something over and over, you may want to add that item to your inventory. Consumer services For a consumer service business, the question is very similar. Is there anything else that I can help you with today? We used a version of this in my service businesses and it was amazing the projects we would uncover. For instance, we often learned that they were considering a remodel from this simple question. Business services ___ If your business serves other businesses, the best way to find this out is the hard way talk with them! This is what we do. It takes a lot of legwork to keep in touch with your customers at this level. But it s the best way to find opportunities. ___ Nobody likes to be sold. People like to buy. Discover what your customers are trying to accomplish. Uncover the problems they re having getting there. Then show them the solution you can provide and you ll be a bigg success! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Thanks so much for reading our post today. Please join us next time when we ll celebrate a bigg milestone. Until then, here s to your bigg success. Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00519-111109.mp3 Related posts Beware of Being Too Kind to Your Customers The Trick to Keeping Customers (Image in today s post by LotusHead)

Linhai and a quick look at mass retailers selling scooters

A recent MSNBC article says there aren t many shopaholics left due to the recession. Then it explores how retailers are responding to frugal consumers for the upcoming holiday season, which accounts for up to twenty percent of annual sales for many of them. Last year, holiday sales were down 3.4%. This year, even more Americans are dealing with job loss, fear of job loss, wage cuts, a drop in home prices and a rise in credit card interest rates. ___ ___ So what will consumers do? What s a retailer to do? Working twice as hard but not making anymore Let s start with retailers. Dropping prices to push out inventory has become the norm since last year. Offering extreme discounts is a tactic many will use to try to get customers in their doors. Here s what that means: Let s say you have a product that costs you $10. You normally sell it for $20, leaving you with a $10 profit. You decide to cut your price by 25% to $15. So now you make $5 every time you sell a product. You have to sell twice as much of this item just to make the same amount of money! In this example, we used a product sale to keep it simple. However, many small businesses sell a service. So think about it this way: Carrying forward the numbers above if you cut your hourly rate by 25% you would have to work twice as much but you wouldn t make anymore. Is it worth it? Would you be better served pursuing another strategy? Consumers are more price-sensitive, but value is still king Now, let s look at those customers. Experts cited in the article say consumers will shop for good value on items they want and need. Note the term value , not price. Consumers are more price sensitive than ever. However, because they have been bombarded with super-low prices, they are beginning to think that those products are worthless. Furthermore, they will pass up an offer even if the price seems too good to be true if they think they just don t need the item. If you cut prices too much, you may kill your business by killing your customer with kindness! 3 strategies for a tight-belt economy: Divide your product or service offerings into three categories must have, need and want. In this economy, focus on the must haves. Which customers must have your must have product? Focus most of your efforts here. Is there a way to bundle a need with a must have or a want with a need ? Offer a special deal on the bundle rather than the individual product or service. You may find that you can sell more without having to work a lot harder. Think about your customer s bottom line. How can you add value to your product or service and boost your customer s bottom line at the same time? For example, is there some essential knowledge that you could impart to help your customer use your product or service to save money? If so, they ll be much more likely to buy even now. How are you compelling your customers to buy your products or services? Share that with us by leaving a comment, e-mailing us at bigginfo@biggsuccess.com or leaving a voice message at 888.455.BIGG (2444). We think you re too kind for checking in with us today. Thanks so much! ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ There s a popular celebrity who says it took him 26 years to get one mile down the road. Please join us next time and we ll fill you in on his story of bigg success. Until then, here s to your bigg success! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00517-110609.mp3 Related posts The Trick to Keeping Customers 3 Reasons Entrepreneurs Fail (Image in today s post by xenxen)

http://www.top10christmastoys.net - The Toy Retailers Association Top 12 Toys for Christmas 2009 .. Get your Xmas 2009 toys now before the Christmas rush at http://www.top10christmastoys.net Distributed by Tubemogul.Author: rankingingoogle Tags: xmas presents 2009 kids christmas toys top list Christmas gifts video toy retailers association gift ideas Posted: 31 October 2009 Rating: 0.0 Votes: 0

As consumer confidence continues to slide, merchants pull out all the stops.

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BusinessWeek's Jena McGregor tells Executive Editor John A. Byrne about how retailers are battling consumers' recent reluctance to spend head-on

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A bootstrapper's guide to surviving on a shoestring budget in Singapore. http://wandertales.blogspot.com

Scott Garcia, an Edinburgh based furniture designer, explains how NESTA and the Starter for 6 programme acted as a catalyst for his business by providing training, funding and advice. Scott Garcia Designs produces contemporary limited edition furniture such as the "Process Chair" and "Accident Table" for retailers across the UK. This video was produced by 55degrees, a leading multimedia design company who specialise in user generated content (UGC). For more information visit http://www.55degrees.co.uk.