Rational Software Videos

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-ck1-_-b&S_TACT=105AGX23&S_CMP=SMVID-b IBMers and customers discuss the changing landscape of software development. Smarter products are requiring developers to create more complex software, so tools like requirements management and testing software are becoming more integral. New software development processes are increasingly including customer input, so the product and the customer are entwined throughout the product lifecycle.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc agus_itesdrat-20090909-usitn220-_-n-_-rc1-_-m Rolf Craenen of Sogeti discusses the challenges of migrating company critical software to more modernized systems. The company uses Rational products to give them more control and execution power when they modernize the applications of their clients. 1 views | 0 comments Click here to watch the video (01:41) Submitted By: IBM Rational Tags: Enterprise Generation Language Egl Software Applications Rational Insight IBM Rational Software Sogeti Rolf Craenen Categories: Science & Tech

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-th2-_-b Tom Hawk of IBM discusses the need for software to be developed with hardware integration in mind. From development to upgrade, changes and disposal, hardware accommodation is a factor to consider during software life cycle management

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-th1-_-b Tom Hawk of IBM discusses how the company helps customers differentiate their products in the marketplace, including collaborative workshops and tools like Rational software and software development solutions.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-sh1-_-b Scott Hebner, marketing lead for Rational Software, speaks about how many products today are controlled by built-in software systems. In addition to building software-led products, manufacturers now must be concerned with how their products interact with other smart products that they do not control-- a complex system of relationships in increasingly dynamic environments.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-sh2-_-b Scott Hebner, marketing lead for Rational Software, discusses the challenge of IBM customers to differentiate their products in an environment where buyer demand is so dynamic and quick-changing that they have to update their products almost in real-time. To face this challenge, manufacturers must make products that can adapt to the customer's need--more intelligent products that can interconnect with other products and other applications, and are instrumented so they can respond and sense what s going on around them.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-th1-_-b Tom Hawk of IBM discusses how the company helps customers differentiate their products in the marketplace, including collaborative workshops and tools like Rational software and software development solutions.

http://www.ibm.com/software/rational/info/innovation/?cm_mmc=agus_itesdrat-20090909-usitn220-_-n-_-rc1-_-b Rolf Craenen of Sogeti discusses the challenges of migrating company critical software to more modernized systems. The company uses Rational products to give them more control and execution power when they modernize the applications of their clients.