Public Relations Podcast Videos

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz. 00:27 Terry opens the show. 01:58 Terry introduces 4Q's with Shel Holtz of For Immediate Release. 06:23 The guys begin a discussion stemming from Shel's definition of PR. 18:19 Dave introduces the -30- segment. 22:28 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz. 00:27 Terry opens the show. 01:58 Terry introduces 4Q s with Shel Holtz of For Immediate Release. 06:23 The guys begin a discussion stemming from Shel s definition of PR. 18:19 Dave introduces the -30- segment. 22:28 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity. 00:27 Martin opens the show. 01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times. 21:23 Dave opens the -30- segment. 25:39 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity. 00:27 Martin opens the show. 01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times. 21:23 Dave opens the -30- segment. 25:39 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement. 00:26 Dave opens the show. 00:41 Terry talks about IPR s brand new theme music, written by Damon de Szegheo. 03:00 This week s topic was ripped from the headlines, as Dave says.  Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte s trip to the moon. 20:02 Terry introduces this week s -30- segment. 21:49 Terry closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now. 00:28 Terry opens the show. 00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release. 02:03 Terry notes that Dave tweeted about a recent ranking of Canada s podcasts by Sean McGaughey. 04:13 Terry introduces this week s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order). 27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week. 30:08 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong. 00:26 Terry opens the show. 01:08 Martin talks about this week's 4Q's with Louise Armstrong, co-founder of Palette PR. 02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus. 08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise. 19:04 Terry kicks off this week's -30- segment. 21:09 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong. 00:26 Terry opens the show. 01:08 Martin talks about this week s 4Q s with Louise Armstrong, co-founder of Palette PR. 02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus. 08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise. 19:04 Terry kicks off this week s -30- segment. 21:09 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel. 00:26 Terry opens the show. 01:27 Dave introduces this week s 4Q segment with Edelman s Steve Rubel. 05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel s responses to the 4Q s. 19:56 Terry introduces the -30- segment. 23:08 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement. 00:28 Terry opens the show. 00:40 Dave introduces this week s topic: PR measurement. 00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement.  Note:  Alan will be speaking at a CCPRF event tonight. 02:01 Dave introduces 4Q s with Alan Chumley. 07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like. 28:39 Martin introduces this week s -30- segment. 31:42 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers. 00:25 Terry opens the show. 00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments. 01:24 Martin introduces this week s topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers. 10:53 Producer s Note: The IPR episode Martin is referring to is #161. 19:49 Martin introduces this week s -30- segment. 22:27 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow. 00:25 Terry opens the show. 01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry. 23:01 Terry introduces this week s -30- segment. 25:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment 30. 00:24 Martin opens the show. 00:37 Terry introduces the 4Qs segment with Mitch Joel, author of Six Pixels of Separation. 12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview. 23:56 Martin introduces this week s edition of 30. 26:20 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment 30. 00:27 Dave opens the show. 01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto. 05:03 The guys discuss Shel s interview at length and talk about how much social media might be too much in client PR projects. 21:28 Dave introduces this week s edition of 30. 23:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome each other back after their summer hiatus and discuss the new direction Inside PR is going. 00:34 Terry opens the show. 00:53 Terry, Dave and Martin talk about what they ve been up to over the summer and the new IPR. 03:57 Terry tells us that IPR is now on Twitter:  @inside_pr 07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR. Note: Shel Isreal is currently on a cross-Canada book launch for his new book Twitterville. 08:18 Martin talks about a  new segment on IPR called 30. 09:31 Dave discusses the interview format for IPR. 10:39 Terry tells us that Mitch Joel, who recently authored the book Six Pixels of Separation, has agreed to an interview for the show. 12:45 Terry mentions one last potential interview- Louise Armstrong, Martin s business partner at Palette PR. 16:38 Terry introduces the first 30. 21:59 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David Jones and Martin Waxman share war stories from the world of public relations. 00:26 Martin opens the show. 01:30 Dave introduces this week s topic: war stories from Martin and Dave s collective past in the PR world. 01:58 Martin kicks off the show with the first story. 8:10 Dave shares a story about Molson s fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to. 15:51 Martin tells a story about an experience he had working with Yuk Yuk s. 20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association. 32:43 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies. Find the article here. Show Notes 00:50 Dave opens the show 02:00 Dave starts the discussion on this week's topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg 03:33 The panel talks about the relationship of PR to the C-Suite 07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow: Encouraging ethical practicesReputation managementContributing to organizational success 13:06 Julie talks about shopping a release 15:57 Dave brings up measurability 17:16 Martin talks about PR's current measurement tools 18:28 Julie talks about lift 22:16 Julie discusses the Study's findings on Agencies of Record 28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies 32:09 Dave wraps the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry's BIG WIN, character blogs and social media's impact on public relations. Show Notes 00:25 Dave introduces the Show 01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley 02:45 Dave mentions Terry's BIG WIN! 03:51 Terry tells us about winning the Leacock Medal for Humour References: Terry's Website - Home of the Best Laid Plans The News Release Link to CBC.ca's Ontario Today Archives Buy The Best Laid Plans Online About PLR 08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster's Across Boarders, Mark Blevis and Bob Goyetche 09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree 11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight's blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel An episode of Jiminy Glick 18:13 Dave introduces the topic of social media's impact on public relations 27:59 Terry Wraps up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli discuss communications in politics and touch on both the TTC strike move and the Beijing Olympics. David Jones and Martin Waxman are away. Show Notes 00:24 Terry opens the show 01:24 Julie mentions Terry's appearance in the Toronto Star 02:08 Terry speaks about the Leacock medal 02:51 Julie talks about Communitech and Chris Anderson - Author of The Long Tail 04:49 Terry starts the conversation on communications in politics by talking about communications in the time of a strike 12:03 Keith asks about advice to union leaders 13:07 Julie talks about humanizing causes 14:36 Terry mentions role reversal - turning the bad guys (gov't) into heroes through failed communications 17:54 Terry introduces the second political communications topic: The Beijing Olympics 25:29 Terry closes up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O'Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian. Martin Waxman is away this week. Show Notes 01:24 Dave introduces the show 01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O'Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls' and David Weinberger's theory on who owns the Internet No one owns it. Everyone can use it. Anyone can improve it. 06:24 Michael does Inside Proper English: Metaphor V. Simile 09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca 12:17 Terry mentions the importance of strategy over tactics 12:45 Dave talks about the missuses of social media tools 14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103 19:23 Terry tells the listeners about Shel Holtz' and Neville Hobson's contribution to IPR 19:52 The ethics debate begins again 27:07 Julie introduces the comment from Garen Stepanian 27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations 37:39 Terry Signs off Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode of Inside PR was produced by Samantha Lovelace. Show notes 01:24 Dave introduces the show 01:30 Dave reads the comment from Bob Ledrew of Thornley Fallis and writer of the Flack Life blog 03:11 Terry talks about taking IPR on the road 04:10 Michael O'Connor Clarke of Thornley Fallis and the writer of Uninstalled leaves a comment 09:32 Eden Spodek from bargainista.ca leaves a comment 14:33 Keith introduces the comment from Shel Holtz on ethics in PR 27:07 Julie introduces the comment from Garen Stepanian 37:39 Terry signs off Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weeks episode of Inside PR was produced by Samantha Lovelace