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Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the importance of fit and personality in an agency and how to know when a potential hire will fit in . Show Notes 00:37 Terry opens the show. 01:51 Terry talks about the iTunes issue. 02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications. 04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will fit in ? 06:16 Martin talks about Caliper Canada and Caliper testing. 07:37 Julie talks about her experiences using the test. 14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues. 18:52 Julie opens talks on how you know a person is going to fit in . 22:33 Martin tells a great story about getting a fantastic reference for a new employee. 23:34 Julie talks about why she does not trust references. 25:01 Terry talks about how he gets a sense for an employee's potential fit. 27:19 Terry talks about coaching. 28:44 Julie and Martin give their last 2 cents on the matter. 31:12 Terry wraps up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Upcoming call-in show; FIR interview with Maggie Fox and Geoff Livingson is up; Michael Netzley's Asia report; Media Monitoring Minute; News That Fits: social media monitoring strategies, 10 Downing Street to use WordPress for its site, study assesses value of online communities, Cision calls for proper blogger rleations by PR firms; Eric Schwartzman's report; listener comments, including FIR FriendFeed Room roundup; Neville's on his own Thursday; the music; and more.

Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss Social Media Group's acquisition of Livingston Communications, announced today.

Upcoming call-in show; follow-ups on Molson, PR jobs, and the Pickens Plan; Media Monitoring Minute; Day York reports; News That Fits: Sears' social media efforts, GLOW brings social tools to schools in Scotland, SEC blocks employee YouTube access, Twitter more popular with Brits than Americans; listener comments, including FIR FriendFeed Room roundup; podcast recommendation; Neville headed to WordCamp; music from Planet of Women; and more.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date. Show Notes 00:34 Dave opens the show. 02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date. 03:40 Martin talks about something Palette has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin's CPRS mentee. 05:14 Dave opens talks about the demand for training. 05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses. 08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns. 13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money. 13:42 Martin talks about staying at a job out of fear of change and complacency. 14:31 Martin and Julie discuss their thoughts on the APR accreditation. 17:24 Julie talks about IABC and CPRS. 18:43 Dave introduces the discussion on budgeting for training. 22:56 Julie opens the talks on mentoring. 34:08 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company's internal practices. Show Notes 00:27 Dave introduces the show. 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his clip at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels. 06:36 He mentions the empowerment trend of the 1980's. 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices. 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt. 15:26 Dave starts the talk on internal communications and transparency. 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett's discussion at the Counsellors Academy Conference. 23:34 Dave uses WestJet as a great example of employee empowerment. 31:05 Martin talks about how certain, older companies communicate only through lawyers. 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel's twitter feed. 33:36 Dave talks about the perceived power of social media. 35:22 Martin talks about advising v. reacting as a PR counselor. 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin. 40:19 Dave ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week's episode was produced by Samantha Lovelace.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm. Show Notes 00:27 Terry opens the show. 02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly. 03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario. 04:27 The main topic is introduced: Best practices in introducing new employees to your firm. 04:48 Dave reviews the three main points of discussion: Doing the little things right Using the buddy system The client briefing and talks to getting those little things done. 08:51 Julie talks about the buddy system that they use at Maverick. 12:06 Terry talks about the lack of orientation programs in smaller public relations agencies. 16:15 Dave talks about the Hill and Knowlton beer cart orientation method. 16:48 Terry brings up briefing new employees on ALL the company s clients and client projects. 19:38 Julie talks about her 14 day deliverable orientation strategy. 24:26 Dave mentions the importance of leadership for new employees not from an agency background. 28:33 Dave welcomes Dave Fleet to the PR fraternity and ties up the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

New FIR Interview posted; Shel's travels; Molson blogger outreach follow-up; Michael Netzeley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: knife crime and Facebook, three studies on business adoption of social media, Guardian acquires PaidContent, Daily Mail launches US-printed edition, Telegraph sells ads outside UK, the Pickens Plan; listeners' comments and FIR Friendfeed Room roundup; music from Greta Gaines; and more.

HARO founder Peter Shankman reviews the history and status of Help A Reporter Out, which connects journalists with subject matter experts.

Two interviews are up; Molson's approach to blogger outreach; Media Monitoring Minute; Dan York's report; News That Fits: big news from virtual worlds; listener comments; the music; and more.

Joe Beaulaurier speaks with Branding expert Rob Frankel to discuss brand messenging and strengthening brands and how to target consumers and marketers with your brand, plus how to identify a brand to the need in the marketplace.

SabreTown is an internal social network developed for Sabre employees that is now available for other companies. Corporate Communications Sr. VP Al Comeaux describes the system and the impact it has had on Sabre Holdings.

Find more videos like this on PROpenMic Two weeks have gone by since Edelman s New Media Academic Summit 2008 in Chicago, plenty of time to digest some thinking and take a look at other people s thoughts as they ve posted them since the event. I discussed my own impressions in FIR #358 on June 30, overviewing the event, what the panels discussed and my thoughts about the issues everyone is grappling with regarding social media (which are broadly the same wherever you are, whether in the US or in Europe). For your convenience, I ve extracted that segment and it s here if you want to listen. About 8 minutes: A good starting point for other views would be the short video interviews taken at the conference venue by Robert French, one of the academic PR world s true innovators in not only widely experimenting with social media but also introducing it to hundreds of next-generation PR practitioners who experience it in the direct context of their (traditional) PR studies. The video embedded above (go here if you don t see it) is of five conference attendees from the academic community with their views on the event, what they expect to gain from it and what they think could have been different. A terrific written commentary in three parts on her impressions of the conference comes from Karen Miller Russell, who s also featured in the above video. Karen captures well some common views plus what I heard from some of the other participants - Part 1 (the global perspective), Part 2 (measurement) and Part 3 (general overview). Part I covered the panel discussion I was on. And that reminds me of something that has been bothering me since I read the summary of that discussion by the Edelman bloggers which quotes me saying that Journalism is dead. I was sure I never said that; indeed, I m sure I actually said Journalism isn t dead or something similar. Luckily, the panel discussion was videoed - as were all the sessions - and that video is now posted [link opens in new window or tab]. Around the 49-minute mark, you can see me saying that I don t agree with the idea that journalism is dead. A pity I can t embed that video here but at least you have a link to go see it there. So, I would summarize the Edelman New Media Academic Summit 2008 by saying that it was undoubtedly an event seen as valuable and worthwhile by everyone who participated, from the academic world as well as from the business side. Well organized by Edelman. I m glad to have been part of it. Related posts: Baseball for dummies Good to see you, Chicago 2008 - visit the author for more great content. ShareThis

Media Bloggers Association President Robert Cox describes his meeting at AP, misinformation spread through multiple channels, and the state of the MBA.

FIR toolbar is available; preparing for a dispersed workforce; News That Fits: raising South Africa's profile, a blood drive tweetup, UK privacy challenge to Google Street View, how to live-blog a conference; Michael Netzley's report; listener comments; the music; and more.

Bruce MacKenzie is the SVP of entertainment marketing for Manning Selvage & Lee. In this video, he discusses how the marketplace is evolving when it comes to entertainment and how entertainment is used to complement PR.

I met with some folk from Polaroid and PR agency Clarion Communications last Thursday evening to see and talk about the latest product Polaroid has just launched in the UK - the Polaroid PoGo. This portable device you see pictured here - about the size of an iPod Classic but a bit thicker - is a printer that you d use to print images from your digital camera or camera phone either via a wireless Bluetooth connection or with a USB cabled PictBridge connection. And a nifty printer, too, one that contains no ink, no cartridges, no ribbon, just special paper and some clever technology. I used the PoGo to print some photos from my Nokia N95 8GB via Bluetooth. A few seconds to pair the two devices, send the data from the phone to the printer and, in less than 60 seconds, a printed image. The printouts are quite small at 2 x3 (about 5cm x 7.6cm), a bit smaller than a standard-size business card. The quality is good although I would guess that s largely dependent on your camera resolution. My N95 has a 5-megapixel camera so PoGo print quality is quite good. I d guess resolution would be notably less if you had, say, a 2-megapixel camera, quite common on a wide range of camera phones. Might not be much of an issue with digital cameras where resolutions of 8 megapixels and more are becoming pretty common. The clever print technology in the Polaroid PoGo is much to do with Zink ( zero ink ) in which each sheet of paper has colour dye crystals embedded and which convert into the image when heat is applied. You can read more about this technology at the Zink website. The Zink paper has a peel-off backing which exposes an adhesive, so you can stick your prints anywhere you want. So who s the Polaroid PoGo aimed at? The 16-24 age group, according to Michael Thomas, Polaroid UK s Senior Product Manager EMEA who I talked with on Thursday. I recorded our conversation which is available here as an 8-minute podcast. We also spoke about Polaroid s plans for other Zink-enabled devices including a combination camera/printer due to launch during Q1 2009. The Polaroid PoGo launched in the UK on July 3 following its debut in Germany in June. It launches in the US this weekend, available in stores on July 6. At £99.99 in the UK, it s an affordable price point, although if we are heading into a recession it may become an early casualty if people become more discretionary. The Zink paper comes in packs of 10 and 30 retailing at £3.99 and £6.99 respectively. Polaroid US has a polaroidpogo channel on YouTube with video explaining how to use the PoGo. Not that you need a video - I found it simplicity itself. This one I did like especially, though. Imaginative. 2008 - visit the author for more great content. ShareThis

Groundswell review is up, Robert Cox interview is coming; Dan York on identi.ca; Media Monitoring Minute; News That Fits: UK opens data to competition, US and UK unions merge, Ning.com applied to project management, CIGNA creates healthcare virtual world; listener comments; the music; and more.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company s internal practices. Show Notes 00:27 Dave introduces the show 02:37 Dave introduces the bit from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his contribution to the show at 02:09. 03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd s For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November. 05:29 Shel defines transparency on the employee and client levels 06:36 He mentions the empowerment trend of the 1980 s 09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company s internal practices 13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the fun of the stunt 15:26 Dave starts the talk on internal communications and transparency 20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees 21:32 Martin introduces a topic out of Josh Hallett s discussion at the Counselors Academy Conference 23:34 Dave uses WestJet as a great example of employee empowerment 31:05 Martin talks about how certain, older companies communicate only through lawyers 32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel s twitter feed 33:36 Dave talks about the perceived power of social media 35:22 Martin talks about advising v. reacting as a PR counselor 36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin 40:19 Dave ties up the show Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week s episode was produced by Samantha Lovelace.

FIR co-host Shel Holtz and TWI Surveys President Ryan Williams review Groundswell by Charlene Li and Josh Bernoff.

Yesterday s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study on a blogger relations programme conducted by digital agency Outside Line for its client LG and the introduction into the UK market of the Viewty camera phone. It s the best case study I ve yet seen. Outside Line s Ronnie Brown told a compelling story of how the programme was planned and executed, with commentary on how the results were judged and measured. You can see Ronnie speaking in the Qik video I recorded, embedded below. (RSS subscribers: if you don t see the video, go to Qik.) It s a bit ironic that I shot this video about a mobile phone on my Nokia N95 8GB where the battery ran out before the end of the presentation! So this 20-minute video isn t all of it. I hope Ronnie posts his PowerPoint online (I ll update this post with a link if he does). The venue for yesterday s event, the Manchester Digital Development Agency, was excellent and had a strong wifi signal, good for Qik streaming video. I also did a live video stream of part of KMP Chairman Bill Daring s opening presentation. I would also have Qik d KMP s Paul Fabretti in his presentation on corporate blogging. But he followed Ronnie, and with an exhausted battery However, I did shoot Paul (figure of speech) before the event started as he explains what Marketing 2.0 is all about. My presentation on social media and PR wasn t videoed. But I ve uploaded my PPT to Slideshare. [Later] Paul recorded parts of my presentation. I wondered what he was doing with his camera. 2008 - visit the author for more great content. ShareThis

Neville's in Manchester; Michael Netzley's report; Media Monitoring Minute; News That Fits: Reflections on Chicago Summit, how social media saved New Orleans, prepare to mobilize your company; Heidi Miller reviews BlogIt; listener comments; the music; and more.

Verge, Ogilvy's Global Digital Summits examine the latest trends on how digital media is being used by consumers and businesses. Verge has been run in many international markets across several continents. Verge's first Dublin Summit took place on Friday, June 13, 2008, at the Guinness Storehouse. Speakers at the event included some of the leading international experts in the field including Shelly Lazarus, chairman and chief executive of Ogilvy Paul O'Donnell, chairman OgilvyOne EAME and Maeve Donovan, managing director, The Irish Times. In this special podcast you can hear interviews with: David Wheldon, Global Brand Director, Vodafone Group, Patou Nuytemans, Ogilvy's digital leader in EAME and JP Donnelly, Group Chief Executive Ogilvy Group Ireland.

Author: autoline Added: Fri, 27 Jun 2008 05:50:04 -0800 Duration: 1308On this week's episode of Autoline in LA, we'll discover the answers to those questions on corporate communications and more from the top PR executives in North America at four Asian import brands. Joining John McElroy at our temporary studio at the Petersen Automotive Museum in Los Angeles are Irv Miller from Toyota, Honda's Kurt Antonius, Chris Hosford from Hyundai and Mazda's Jay Amestoy. John and his distinguished panel of communicators discuss where this profession was, where it is today and where they see it going. Plus, they'll also dive into a few hot button issues that will be affecting the auto business for some time to come. So get ready for a show from the entertainment capitol of the world that features "the message" as its star with some of the most talented messengers in the business. That's this week on Autoline in LA.