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How to run a successful blogger relations campaign. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 15, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY’S SHOW: Audio comment on managing your social media from Chip Griffin, CEO of Custom Scoop, host of the Disruptive Dialogue podcast, and blogger at Pardon the Disruption: NEW COMM ROAD MAP: Blogger relations A discussion, live from Starbucks in Boston s South End, with Doug Haslam, from Topaz Partners, the Tech PR Gems blog and PRobecast, and the Gischeleman’s Blog. Five steps to running a successful blogger relations campaign: Identify the goal(s) of the campaign before you start it raise awareness, move people to take a particular action, etc. Try to build up a relationship with bloggers in advance/over time Read the bloggers blogs before you contact them Send personalized messages Don t just pitch the A-list bloggers TOOLS OF YOUR TRADE: Doug talks about how he uses the tools of new media in his PR role at Topaz Partners. Music: + From GarageBand.com: Still Holding On, by Rantings of Eva * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: Boston, Bryan Person, New Comm Road, Chip Griffin, Custom Scoop, Disruptive Dialogue, Pardon the Disruption, Doug Haslam, Topaz Partners, Tech PR Gems blog, Gischeleman Blog, PRobecast, Blogger Relations Campaign, Blogger Relations, Pitching Bloggers, Rantings of Eva. LISTEN: Running time: 32:19 Direct download this episode, or listen using the player above!

Libaries and new media. Managing your social media. Hosted by Bryan Person. Recorded from Boston, Massachusetts, USA and published for Tuesday, May 8, 2007. Subscribe to the New Comm Road podcast. It s free, and it ensures you won t miss a single episode! Click on the iTunes image above, or paste this feed into iTunes or your podcatching software of choice: http://feeds.feedburner.com/NewCommRoad IN TODAY’S SHOW: Feature interview with Jeff Scott - manager of Casa Grande Public Library in Casa Grande, Arizona. Twitter will help library reach its audience more effectively. Library 2.0 engaging community members in the media that they use. Library s marketing efforts have paid off book checkouts are up 30% this year. Casa Grande Library s Web 2.0 resources: Twitter page RSS feeds and podcasts Flickr page Videos through Photobucket Jeff s personal blog Gather No Dust. NEW COMM ROAD MAP: Manage your social media Based on an audio comment and question from Doug Haslam, from Topaz Partners, the Tech PR Gems blog, PRobecast, and the Gischeleman’s Blog. Six steps to managing your social media: Pick your tools. You can t use all of them or at least not all of them every day. Know when to limit your distractions. If you need a break, then give yourself some goof-off time and go wild (from Ben Yoskovitz at the Instigator Blog). Then, when you re done, close off those connections and get back to more serious work. Clean up your RSS feeds Trust your network. Have a way to capture your ideas when you re away from computer. Use a K7.net number (206) or a Jott account. TOOLS OF YOUR TRADE: No submissions in this show. Send yours in! Music: + From GarageBand.com: Still Holding On, by Rantings of Eva * This show can also be found on Blubrry. YOUR FEEDBACK: Leave your text and audio comments below this post Send us audio files or text e-mails to comments-AT-NewCommRoad.com Call us on our comment line: (206) 202-3996 Technorati Tags: Boston, Bryan Person, New Comm Road, Jeff Scott, Casa Grande Public Library, Library 2.0, Twitter, Doug Haslam, Topaz Partners, Tech PR Gems blog, Gischeleman Blog, PRobecast, Manage Social Media, Rantings of Eva. LISTEN: Running time: 37:00 Direct download this episode, or listen using the player above!