Pricing Videos

http://www.ibm.com/services/us/gbs/bus/html/bcs_banking.html?cm_mmc=agus_cxobankpilt-20091104-uscxv008-_-v-_-innovation-_-blip Financial services innovation from IBM is helping to make banks smarter. Next-generation banking technology will be more integrated, more flexible, and more green.

De Tamaso may be getting a redesign after being purchased by Gian Mario Rossingnolo, Lotus reveals pricing for the Evora, Heffner Performance tunes the Audi R8 and Bob Lutz announces the Cadillac CTS-V Wagon will be coming... soon. Also, FLDetours with the new Corvette Grand Sport with Richard Posluszny. Hosted by Derek DeAngelis.

Pricing von Informationsg tern Information ist ein Gut, das in der Herstellung oft sehr teuer ist, dessen Vervielf ltigung aber zu sehr niedrigen Kosten erfolgt. Diese sehr niedrigen Grenzkosten erm glichen neue Formen der Preisgestaltung, wie z. B. Windowing, Versioning oder Bundling. H ufig werden Informationsangebote sogar kostenfrei gemacht. Obwohl es auf den ersten Blick widersinnig erscheint, entspringt auch solch ein "Follow the free" einer klaren konomischen Logik. In welcher Form die Preisgestaltung bei verschiedenen Arten von Informationsg tern auftreten und wie man sie sich zu nutze machen kann, ist Gegenstand dieses Symposiums.

Pricing von Unternehmensinformationen Das gewandelte Informations- und Medienkonsumverhalten er ffnet traditionellen Firmeninformationsanbietern neue Gesch ftsmodelle: So dienen heute kostenlos angebotene Firmendaten als Erm glicher von Online-Werbung, indem sie als indizierbare Inhalte f r die Robots der allgemeinen Suchmaschinen Besucherstr me auf die Website locken und damit eine Monetarisierung des Traffics erm glichen. Zwangsl ufig muss man sich mit der Frage auseinandersetzen, ob man einer "Entwertung" der Informationen Vorschub leistet, wenn man sie gleichrangig neben anderen kostenlosen Online-Angeboten platziert. Diese kostenlosen Inhalte dienen aber gleichzeitig als Teaser f r weitere kostenpflichtige Informationen, die zeitgem im Einzelabruf (Pay as you go) mit Online-Bezahlverfahren abgerechnet werden k nnen. W hrend f r die Zielgruppe "vagabundierender Internet-Nutzer" das Pricing m glichst einfach gestaltet werden sollte, verlangen professionelle Anwender mit erh htem oder hohem Informationsbedarf individuelle volumenabh ngige Tarife.

Pricingstrategien bei Informationsanbietern Informationsg ter zeigen eine Reihe technischer und konomischer Eigenschaften, die sie klar von anderen G tern und Dienstleistungen abheben. Grunds tzlich gilt: Die besondere Kostenstruktur mit hohen Fixkosten und vernachl ssigbaren variablen Kosten erm glicht einen gro en Gestaltungsspielraum bei der Wahl der Preis- und Erl smodelle. Doch welche weiteren Aspekte beeinflussen die Preisgestaltung bei Informationsanbietern und welche Strategien stehen Ihnen zur Verf gung? Der Vortrag gibt eine Einf hrung in diese Fragestellung, indem die wichtigsten Charakteristika von Informationsg tern und deren Einfluss auf die g ngigen Preis- und Erl smodelle vorgestellt werden.

Pricing von Datendiensten im Mobilfunk: Alles flat? Das Pricing von mobilen Datendiensten hat sich international in den letzten Jahren stark ver ndert: Von einer pro-Megabyte Bepreisung und kleinen Paketen zu g nstigen pay-for-use Raten und unlimitierten Tarifen und Optionen. Getrieben durch eine neue Generation von Internet-Handies werden verst rkt all-in-one Pakete angeboten. Besonders bei Datendiensten ist 'Flat' eine Haupt-Forderung von Kunden. Die Annahme, dass das Pricing jetzt besonders einfach ist, stimmt nur bedingt: In diesem Vortrag wollen wir diskutieren, was ein 'gutes' Pricing aus der Sicht des Kunden ausmacht und wie diese Erkentnisse praktisch gewonnen werden. Gleichzeitig sollen die Anforderungen aus Unternehmenssicht erl utert werden um in diesem Spannungsfeld ein 'optimales' Pricing-Grid zu entwickeln.

Phil Lempert s 5-minute Marketing Analysis, Issues & Trends and the impact on the food and retail environments.

As the director of Reuters/University of Michigan Surveys of Consumers, Richard Curtin discusses what his research of consumer attitudes about plug-in electric cars has found.

We include an audio clip of the two of us going through a real Haunted House. If you want to hear it, listen to today s show! ___ ___ ___ Mary-Lynn and I recently went out on a date and it was scary! ___ ___ Even scarier than our first date! ___ ___ Watch it! ___ ___ We went to a Haunted House; actually a Haunted Factory. They did a great job and it worked its magic on us. I was spooked. George laughed. ___ ___ It s funny when you get spooked, Mary-Lynn! I don t know if you ve ever held me that tight before! ___ ___ I love going through Haunted Houses. I just don t like to be touched. George was my barrier. But I looked back one time and he wasn t there. A devil had gotten between us! I thought I was going to have a heart attack. ___ We were coming out of this room where they had about a half dozen people dressed up as devils. These guys were on stilts or something because they were all about 8 tall. Besides that, they could go from one end of the room to the other in a flash. To top it all off, you had to duck underneath them to get out. There are probably local ghoulish attractions in your area many of which support great causes or are run by local hauntrepreneurs. You can have some bigg fun and support a local organization at the same time. ___ As a radio DJ, I helped promote a number of Haunted Houses over the years. Some that involved you, George. ___ ___ Yeah, when I was a Jaycee, I helped with more Haunted Houses than I can count. I remember running out once to clear out our cash drawer. I opened the door and these young women screamed. The problem is I didn t even have my mask on! ___ It s really fun to be a volunteer at a Haunted House. In addition, it s amazing how much money many of them give to worthy organizations. A frightening affect on your bottom line This was play time for us, but we recommend integrating work and play. While we were there, we saw something that could help you scare up more profit. Like many Haunted Houses, they often had long lines. People waited an hour or more to get in. So they set up two different prices. You could pay the regular price which in this case was $10 and wait in the regular line. Or you could pay a premium their price was $15 and go right to the front of the line. Now you might be thinking, If I had waited an hour and someone got to go through before me, I would just scream! They did a great job with that. They set their lines up so the people in the regular line really wouldn t know that other people were coming in before them. The express line was camouflaged with corn stalks yes, we re in the Midwest so you really couldn t see it from the regular line. But even if they did, everyone had the same opportunity to purchase the higher priced ticket. ___ Get the tips and tools you need to be a BIGG success. Subscribe to the Bigg Success Weekly it s FREE! ___ Service Level Pricing Are there ways to give your customers the opportunity to choose their level of service? Research shows that if you give your customers two choices, they will choose the least expensive option. But it s get more interesting when you add one more level. If you give them three choices, people tend to choose the middle one. The good better best scenario helps you upsell. Let s be clear this is not bait-and-switch. We re talking about legitimate offerings that allow your customers to segment themselves. It s a great way to give your bottom line a BOOst! Happy Halloween! Subscribe to The Bigg Success Show in iTunes. Subscribe to the Bigg Success feed. Direct link to The Bigg Success Show audio file: http://media.libsyn.com/media/biggsuccess/00512-103109.mp3 Related posts Bigg Success and the 4 Wicked Witches Meet Count Clockula (Image in today s post by dimitri_c)