Pr Podcast Videos

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity. 00:27 Martin opens the show. 01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times. 21:23 Dave opens the -30- segment. 25:39 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity. 00:27 Martin opens the show. 01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times. 21:23 Dave opens the -30- segment. 25:39 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

display_podcast] Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement. 00:26 Dave opens the show. 00:41 Terry talks about IPR's brand new theme music, written by Damon de Szegheo. 03:00 This week's topic was "ripped from the headlines," as Dave says. Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte's trip to the moon. 20:02 Terry introduces this week's -30- segment. 21:49 Terry closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement. 00:26 Dave opens the show. 00:41 Terry talks about IPR s brand new theme music, written by Damon de Szegheo. 03:00 This week s topic was ripped from the headlines, as Dave says.  Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte s trip to the moon. 20:02 Terry introduces this week s -30- segment. 21:49 Terry closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now. 00:28 Terry opens the show. 00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release. 02:03 Terry notes that Dave tweeted about a recent ranking of Canada's podcasts by Sean McGaughey. 04:13 Terry introduces this week's topic: Pr agencies, then and now. The topic is broken down into three discussion points: finance, operations and the work itself (in that order). 27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week. 30:08 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now. 00:28 Terry opens the show. 00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release. 02:03 Terry notes that Dave tweeted about a recent ranking of Canada s podcasts by Sean McGaughey. 04:13 Terry introduces this week s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order). 27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week. 30:08 Dave closes the show. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong. 00:26 Terry opens the show. 01:08 Martin talks about this week s 4Q s with Louise Armstrong, co-founder of Palette PR. 02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus. 08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise. 19:04 Terry kicks off this week s -30- segment. 21:09 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel. 00:26 Terry opens the show. 01:27 Dave introduces this week s 4Q segment with Edelman s Steve Rubel. 05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel s responses to the 4Q s. 19:56 Terry introduces the -30- segment. 23:08 Martin closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement. 00:28 Terry opens the show. 00:40 Dave introduces this week s topic: PR measurement. 00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement.  Note:  Alan will be speaking at a CCPRF event tonight. 02:01 Dave introduces 4Q s with Alan Chumley. 07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like. 28:39 Martin introduces this week s -30- segment. 31:42 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers. 00:25 Terry opens the show. 00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments. 01:24 Martin introduces this week s topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers. 10:53 Producer s Note: The IPR episode Martin is referring to is #161. 19:49 Martin introduces this week s -30- segment. 22:27 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow. 00:25 Terry opens the show. 01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry. 23:01 Terry introduces this week s -30- segment. 25:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Mitch Joel and wrap up the show with their new segment 30. 00:24 Martin opens the show. 00:37 Terry introduces the 4Qs segment with Mitch Joel, author of Six Pixels of Separation. 12:56 Martin, Terry and Dave have a discussion based on some of the topics brought up in their Mitch Joel interview. 23:56 Martin introduces this week s edition of 30. 26:20 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment "30." 00:27 Dave opens the show. 01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto. 05:03 The guys discuss Shel's interview at length and talk about how much social media might be too much in client PR projects. 21:28 Dave introduces this week's edition of "30." 23:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss topics brought up in their interview with Shel Israel and wrap up the show with their new segment 30. 00:27 Dave opens the show. 01:03 Martin introduces the interview he did with Shel Israel at Third Tuesday Toronto. 05:03 The guys discuss Shel s interview at length and talk about how much social media might be too much in client PR projects. 21:28 Dave introduces this week s edition of 30. 23:52 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. 00:34 Terry opens the show. 00:53 Terry, Dave and Martin talk about what they've been up to over the summer and the new IPR. 03:57 Terry tells us that IPR is now on Twitter: @inside_pr 07:44 Dave mentions that an interview with Shel Israel will likely be recorded this week at Third Tuesday Toronto and featured on IPR. Note: Shel Isreal is currently on a cross-Canada book launch for his new book "Twitterville." 08:18 Martin talks about a new segment on IPR called "30." 09:31 Dave discusses the interview format for IPR. 10:39 Terry tells us that Mitch Joel, who recently authored the book "Six Pixels of Separation," has agreed to an interview for the show. 12:45 Terry mentions one last potential interview- Louise Armstrong, Martin's business partner at Palette PR. 16:38 Terry introduces the first "30." 21:59 Terry closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This weekâs episode was produced by Sarah Laister.

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog. This week on Inside PR David Jones and Martin Waxman share war stories from the world of public relations. 00:26 Martin opens the show. 01:30 Dave introduces this week s topic: war stories from Martin and Dave s collective past in the PR world. 01:58 Martin kicks off the show with the first story. 8:10 Dave shares a story about Molson s fund raising concert for SARS- Molson Canadian Rocks Toronto or SARS Stock, as it was more commonly referred to. 15:51 Martin tells a story about an experience he had working with Yuk Yuk s. 20:49 Dave tells the final story of the show from his time with the Royal Canadian Golf Association. 32:43 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry and David hold their second discussion on the myths of public relations. This week, they continue their series with the myth of the Agency Billing Machine . Also, they feature an audio comment from Francis Wooby. They also play this week's contribution from Chris Clarke. Finally, Terry does his segment of Inside PRoper English. Show Notes 00:33 David introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog. 01:13 Terry mentions that this is the 25th episode, and thanks listeners for sticking with them this long. 01:38 Terry introduces an audio comment from Francis Wooby on students and PR programs in Canada. 04:40 David reads an audio comment from Leona Hobbs about billable hours. 05:45 Terry reads Luke Armour's comment on young PR professionals. 06:30 Listener comments leads to a discussion on getting things done and billable hours. Terry believes in getting the billable work out of the way early in the day (to the extent that's possible), and David finds agency life a little less predictable. 09:14 David leads off this week's myth-busting discussion on agencies as billing machines. 12:21 Terry makes the case for value ahead of nickel-and-diming. He thinks it's important to make a client aware of what they're being billed for and what they're not. 13:16 David says that clients will be happy to pay for services they find valuable. 16:13 Terry finds that agencies tend to work harder trying to win business than keep business. 19:22 David believes that it's important to track the time people put in at an agency honestly regardless of how many hours are billed. 21:41 Terry introduces and plays Chris Clarke's segment for the week. 26:10 Inside PRoper English for the week: anxious versus eager. 27:28 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the PR sweatshop . Also, they play this week's contribution from Chris Clarke and Terry does his segment of Inside PRoper English. Show Notes 00:33 Terry introduces the show. He invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or comment on the Inside PR show blog. 01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy annual spring conference. Interested listeners can find the episode here on the Inside PR blog page. 02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21. 03:30 David talks about a comment from Owen Lystrup. 06:21 David introduces a chat about the myths of the public relations. This week's topic is the myth surrounding the PR agency sweatshop . 07:41 Terry makes it clear that there are fewer agency sweatshops than most believe. 10:28 David believes the PR sweatshop depends on the person's perspective. He talks about his time years ago working long hours, but in his view, not in a sweatshop. 13:00 Terry doesn't see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it's in the longer term interests of the agency and the employees for a second consultant to be hired so the 10 hours can split between them. 14:40 David thinks everyone should do their homework and know what they're getting into before they join an agency. 18:33 David says that the long hours he worked early in his career has led to him being more efficient. 19:20 Terry mentions that there are far fewer PR sweatshops than most would think, but David says that there are a few sweatshops where it's an owner and a group of interns. Terry agrees but doesn't think that's the way to build an agency, although these agencies do exist. 21:55 Terry mentions that he's had a mere two all-nighters in his 18 years as a consultant. 22:20 David welcomes any stories relating to PR sweatshops . 23:11 Terry introduces and plays Chris Clarke's segment for the week. 26:09 Inside PRoper English for the week: the use of the word none. 27:39 David closes the show and invites listener comments: through email at insideprcomments@gmail.com, on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on InsidePR, Terry welcomes guest host Michael Seaton from The Client Side in David's absence. Michael and Terry discuss public relations from the client's perspective. They play audio comments from Michael himself and Francis Wooby, and David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of Inside PRoper English , and plays this week's contribution from Chris Clarke. Show Notes 00:28 Terry introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog. 01:18 With David away, Michael Seaton from The Client Side is guest co-hosting in his place. Michael explains how he became a contributor on Across the Sound. 04:12 Terry talks about the first-ever negative comment to the show. 05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme. 08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and David had on IPR #18. 12:40 Michael tells listeners a little more about himself. 15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast. 19:25 Terry and Michael discuss public relations from the client's perspective, and how clients can get the most out of their agency relationships. Michael cites the book A New Brand World by Scott Bedbury. 23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry's twin brother, who works in marketing and promotions, calls it the final 5% . Terry thinks it might be worth more. 28:20 Michael believes you have to understand not only your business but the clients' business as well. Also, it's important to be a thought leader, because you need someone who keeps the client on top of trends. 29:30 Terry adds that it's important to be good listeners and give teh advice the client needs to hear and not the advice the client wants to hear. 33:13 Terry introduces and plays Chris Clarke's segment for the week. 36:12 Inside PRoper English for the week: reticent 37:17 Michael's blog can be found at theclientside.blogspot.com. He and Terry talk about a potential Client Side podcast in the works, so be on the lookout for more information on Michael's blog in the next few weeks. 41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. This week on InsidePR, David and Terry discuss astroturfing and ethics in the world of public relations. Also, they talk more Inside PRoper English , and play another segment from Chris Clarke. Show Notes 00:28 David introduces the show, and invites listener feedback through email at insideprcomments@gmail.com, the comment line at 206-600-4741, or leave a comment on the Inside PR show blog. 01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side. 01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused. 02:20 David brings up Terry's role as co-host of For Immediate Release 165 with Shel Holtz. 04:05 David brings up the topic for discussion this week, astroturfing. He brings up the Anti-Astroturfing campaign started by Trevor Cook and Paull Young. 06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency. 07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term astroturfing . He gets into definitions that can be found on the New PR's Anti-Astroturfing page. 12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern. 16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example. 20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback. 20:58 David moves on to the last matter, transparency. He thinks that if you don't want your company known to be involved with something, you're probably astroturfing. 23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them. 25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis. 27:30 David and Terry briefly talk about the problems with Dell batteries of late. 28:17 Inside PRoper English for the week: penultimate 29:34 Terry closes the show and invites listener comments: through email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site. Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.