Personality Not Included Videos

Welcome to episode #175 of Six Pixels Of Separation - The Twist Image Podcast. Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to sit down and have a very powerful conversation with Rohit Bhargava at the airport. Rohit is the author of the book, Personality Not Included, and one of the top marketing bloggers over at, Influential Marketing Blog. Along with that, he is also a senior PR and Marketing executive at Ogilvy PR based in Washington, DC. We discuss everything from Personal Branding and Digital Marketing to how to market a book in 2009 and how he feels about platforms like Blogging and Twitter. Rohit is one smart guy and this is one conversation worth listening to. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #175 - Host: Mitch Joel. Running time: 24:36. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Media Hacks #19 will be out next week and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Advance Guard. Hugh McGuire - LibriVox - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Rohit Bhargava. Blogger at Influential Marketing Blog. Author of Personality Not Included - Why Companies Lose Their Authenticity And How Great Brands Get it Back. Founding member of the 360 Digital Influence group at Ogilvy. This podcast was recorded at the Detroit Metro Airport immediately following Brand Camp University (put on by Hajj Flemings). Music from the Podsafe Music Network: New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #175 - Host: Mitch Joel. Tags: advance guard advertising blog blogging book oven brand camp university cc chapman chris brogan christopher s penn detroit digital marketing facebook facebook group financial aid podcast hajj flemings hugh mcguire in over your head influential marketing blog itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs ogilvy pr online social network personality not included podcast podcasting rohit bhargava six pixels of separation social media marketing trust agents twist image twitter web 20

Continuation of podcast with Rohit Bhargava, marketer, blogger, speaker and author of Personality Not Included. Rohit talks about his guide for companies on understanding and using their personality to better connect with customers in the social media era.

Today I talk with Rohit Bhargava who has written Personality Not Included. Rohit is one of the leading marketing bloggers - you can check out his Influential Marketing blog here and also check out the Personality Not Included website for loads of resources. I ask Rohit How do your reconcile a company of individual personalities with one corporate personality?Do corporate personalities mirror humans and have both good and bad aspects to them?Do you have to be attractive to show your personality or does your personality create the brand attraction?Do small businesses have an advantage?What are back stories and how can they help brand building?How you can make customers feel special by providing special insightsIn depth look at 3 different strategies - The UnWhatever Marketing strategy, The Fallibility Marketing concept and the Anti Marketer Marketing idea.Do corporate personalities change over time as with human beings?Was it an anti marketing technique to call the book Personality Not Included?Message from Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 30 days use Promo Code Podcast If you have feedback for me on the show or topics that you would like me to cover then e-mail me at anna@theengagingbrand.com or hop over to Facebook group for The Engaging Brand. or the new room set up on Friendfeed

In Digital Podcast 46, we interview Rohit Bhargava, Senior Vice President, Digital Strategy Marketing for Oglivy s 360 Digital Influence group, about his new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back. The book is about why brands need to have a personality, how to avoid being faceless and finding a way to add more authenticity into marketing. Rohit describes to us how he came to write the book and what he wanted to accomplish. He describes what he means by personality and provides some concrete, actionable suggestions for how to use his ideas in your marketing work. He argues that personality must be unique, authentic and talkable. We explore what he means by talkable and in the process he reveals a secret about the book that readers will want to know. To hear the secret you will have to listen to the podcast. Pay attention around the half-way point to hear the details. Rohit also goes into detail about how he is using the ideas in his book to market the book. The ideas he shares are valuable for everyone with something to market. If you re a CEO who wants to make your marketing more effective, a marketing manager who wants to make a difference, a blogger/podcaster who wants to grow your audience then the ideas and suggestions Rohit makes are worth paying attention too. Remember be unique, be authentic, be talkable. You can find out more about Rohit at Influential Marketing Blog and at the book s web site at PersonalityNotIncluded.com. You can buy the book at Amazon (affiliate link) . Technorati Tags: Rohit Bhargava, Personality Not Included More: Digital Podcast | Alex Nesbitt | E-Mail | 562-824-5193 Click here to follow me on Twitter