 Sway: The Irresistible Pull of Irrational Behavior
from Psychjourney Podcasts
May 28, 2008
Deborah Harper, President of Psychjourney, interviews Ori Brafman, M.B.A., co âauthor of Sway: The Irresistible Pull of Irrational Behavior written by Ori Brafman and his brother Rom Brafman published by Doubleday Business. Ori Brafman has been a lifelong entrepreneur in business, government, and the nonprofit sector. His projects include launching healthy fast food restaurants, leading political and advocacy campaigns, and co-founding Courtroom Connect, a wireless network company. In 2001, Ori co-founded a network of more than 1000 CEOs working for peace and economic development projects. The network was supported by the likes of venture capitalist John Doerr and the Ford Foundation and has catalyzed projects in the Middle East, Africa, North America, Europe, and Asia. Most recently, Ori has facilitated a course at the Stanford Graduate School of Business. Oriâs book, The Starfish and the Spider (Penguin Portfolio) was released in October 2006. ---The book was named one of Amazonâs top 10 business books of the year.Ori has appeared on BBC, National Public Radio, Wall Street Journal/MarketWatch video, CSPAN, AP Video, and National-Cable-Radio among others. He has presented before audiences at Microsoft, Amazon, Stanford Business School, and Harvard Business School. Ori holds a BA in peace and conflict studies from UC Berkeley and an MBA from Stanford Universityâs Graduate School of BusinessVisit his website www.oribrafman.com/ and the Sway website www.swaybook.com.
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